Media Buyer, Meta

True Classic•Calabasas, CA

3d•Hybrid

About The Position

True Classic is hiring a Media Buyer (Meta) to lead profitable global scaling across our Meta advertising account. In this role you will manage budgets, structure and optimize full-funnel campaigns, build a disciplined testing engine, and partner closely with Creative and Growth to drive incremental revenue while maintaining strict profitability targets. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Requirements

4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
Proven experience scaling budgets while maintaining profitability and efficiency targets
Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
Demonstrated ability to design structured tests and translate learnings into scalable growth
High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Nice To Haves

Experience managing global spend across multiple geographies, currencies, and seasonal cycles
Familiarity with tools such as GA4, Shopify Analytics, Northbeam, Triple Whale, Looker, or similar platforms
Experience improving measurement infrastructure (Pixel + CAPI, attribution tradeoffs, incrementality testing)
Background in apparel, lifestyle, or subscription/repurchase-driven brands
Strong creative instincts with a track record of improving performance through iteration and feedback

Responsibilities

Profitable Growth on Meta
Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
Maintain a clean, scalable account structure that supports testing, learning, and stable performance
Full-Funnel Campaign Management
Monitor performance daily across the entire funnel and proactively diagnose volatility
Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
Develop a clear point of view on funnel health and communicate insights simply and consistently
Testing & Creative Performance Engine
Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
Track creative performance, identify fatigue early, and drive iteration velocity
Turn learnings into repeatable best practices that compound over time
Measurement & Operational Excellence
Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
Improve systems, pacing, and performance stability month over month
Cross Functional Collaboration
Creative Team : Provide clear, performance-based briefs and feedback to drive winning concepts and variations
Growth Team : Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
Growth Operations : Partner on tracking integrity, attribution setup, and reporting accuracy
Analytics : Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
Engineering : Support measurement improvements and signal quality across platforms and integrations