Media Analytics Manager – Cross-Brand

Stellantis • Auburn Hills, MI

7d

About The Position

The Cross-Brand Media Analytics Manager is responsible for leading cross-channel
media and digital creative measurement to ensure campaign strategies align with
business objectives. This role oversees digital media analysis, develops
measurement frameworks, and delivers insights that inform performance
optimization and strategic decision-making across Stellantis brands.

You will partner closely with internal teams and agency partners to evaluate
brand health, assess in‑market performance, and identify opportunities that
strengthen marketing effectiveness. This position plays a critical role in
shaping marketing objectives and strategies by helping teams articulate key
business issues, close knowledge gaps, and leverage insights to drive growth and
performance.

The ideal candidate brings deep experience in digital media research or consumer
insights, excels at simplifying complex concepts, and thrives in a
collaborative, fast‑paced environment. The team values innovation, mentorship,
and forward‑thinking approaches to measurement in an evolving advertising
technology landscape.

Requirements

• Bachelor’s degree
• 8 years of digital or interactive experience with a focus on analytics, reporting, and performance measurement in an agency or corporate environment
• Proven ability to manage and deliver analytic projects to diverse stakeholders
• Experience across the full campaign lifecycle, from planning to execution and performance evaluation.
• Strong understanding of digital media channels, including display, search, video, and paid social
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights
• Proficiency with analytics and reporting platforms such as Adobe Analytics, Google Analytics, and Looker Studio
• Familiarity with ad servers (e.g., Google Campaign Manager 360, Innovid) and Dynamic Creative Optimization (DCO) tools
• Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and data layer implementation
• Understanding of programmatic ecosystems, including DSPs and verification tools

Nice To Haves

• Bonus experience: marketing attribution models, privacy‑compliant tracking, server‑side tagging, and dealer‑level media execution

Responsibilities

• Educate internal and external stakeholders on research methodologies, tools, and best practices
• Develop and implement research approaches to address complex measurement challenges
• Build and execute “test and learn” measurement roadmaps aligned with business goals
• Demonstrate strong command of media concepts, metrics, and media plan execution
• Support audience analytics, including precision audience development and insight generation
• Collaborate with brand research, insights, and analytics teams to ensure alignment with brand and business priorities
• Lead measurement efforts focused on media effectiveness, brand health, and consumer behavior to inform optimizations and future planning
• Provide guidance on media targeting and budget allocation to maximize investment efficiency
• Oversee integrated campaign performance analysis across media, brand, and business metrics
• Evaluate and manage data partners, identifying innovative approaches to enhance measurement capabilities
• Manage multiple projects in a fast‑paced environment while meeting deadlines
• Build and maintain CDP and third-party audiences for media targeting and creative personalization

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees