MarTech Product Manager Insurance (Financial Services)

Capgemini • Atlanta, GA

3d

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Job Description:Role Overview
We are seeking an experienced MarTech Product Manager to lead the strategy, roadmap, and delivery of marketing technology platforms within the Insurance domain. This role will own the end‑to‑end product lifecycle for MarTech capabilities that drive customer acquisition, engagement, and retention while operating within a highly regulated financial services environment.
You will partner closely with Marketing, Technology, Data, and Business stakeholders to modernize digital marketing capabilities and deliver measurable business impact.

Requirements

• 5+ years of experience in Product Management, with a focus on MarTech or digital marketing platforms
• Strong knowledge of the Insurance or Financial Services domain
• Hands‑on experience with MarTech platforms such as Salesforce, Adobe Experience Cloud, Marketo, HubSpot, Dynamics 365, or similar
• Experience working with CRM, campaign management, analytics, and personalization technologies
• Ability to bridge business, marketing, and technology teams with clear communication and leadership
• Experience operating in Agile / Scrum product delivery environments
• Strong analytical mindset with experience defining and measuring product KPIs

Nice To Haves

• Experience with CDP, data integration, or customer analytics platforms
• Exposure to agent-based or omnichannel insurance models
• Prior experience driving digital transformation initiatives

Responsibilities

• Define and execute the MarTech product roadmap, aligning business goals, customer journeys, and platform capabilities
• Own the end‑to‑end product lifecycle from discovery and prioritization through delivery, adoption, and optimization
• Partner with marketing, CRM, data, and engineering teams to deliver integrated MarTech solutions
• Lead integration and optimization of platforms such as CRM, marketing automation, analytics, CDP, and personalization tools
• Translate business and marketing requirements into clear product requirements and technical user stories
• Analyze customer data, campaign performance, and market trends to identify opportunities for growth and experience improvement
• Ensure solutions meet insurance regulatory, compliance, and data privacy requirements
• Define KPIs, track product performance, and continuously optimize based on ROI and customer impact

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees