MarTech Product Lead

Capgemini • New York, NY

9d

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Role SummaryThe MarTech Product Lead creates impactful domain aligned content that strengthens brand positioning, supports business growth and enhances customer engagement across insurance and financial services segments The role focuses on translating complex insurance concepts into compelling narratives for digital channels campaigns and client facing materials

Requirements

• Strong writing editing and storytelling capabilities with the ability to simplify technical or domain heavy topics
• Experience in content creation within insurance or financial services
• Familiarity with SEO digital marketing tools and content management systems
• Ability to translate business and product insights into engaging content
• Strong research communication and collaboration skills
• Experience supporting insurance based transformation programs
• Exposure to marketing automation analytics and campaign management platforms
• Understanding of regulatory compliance and customer experience themes in insurance

Responsibilities

• Content Strategy and Planning
• Develop and execute content strategies aligned to insurance business goals and marketing objectives
• Plan and manage editorial calendars supporting product launches campaigns thought leadership and customer education
• Identify storytelling opportunities across underwriting claims policy servicing customer experience and digital transformation initiatives
• Content Creation and Execution
• Produce high quality content including articles blogs landing pages whitepapers case studies email campaigns and social media posts
• Create domain specific content explaining insurance product features customer journeys risk perspectives and financial insights
• Craft clear engaging narratives that simplify complex insurance topics for diverse audiences
• Ensure brand consistency tone and messaging across all content assets
• Digital Marketing and Channel Enablement
• Support SEO optimization keyword strategy and content performance improvement
• Collaborate with design web and digital teams to deliver visually aligned content for web mobile and omnichannel platforms
• Develop content for marketing automation flows and nurture programs across customer lifecycle stages
• Leverage analytics to measure engagement and refine content strategies
• Domain Expertise in Insurance and Financial Services
• Understand market trends regulatory themes customer needs and product categories across life health property casualty and annuities
• Create content that supports business themes such as claims modernization underwriting transformation digital servicing cloud adoption and analytics driven decision making
• Partner with subject matter experts to ensure accuracy and value in all insurancespecific content
• Collaboration and Stakeholder Alignment
• Work closely with marketing teams sales teams account leaders and solution teams to develop impactful content
• Support bid response content client presentations solution summaries and capability decks when required
• Coordinate with thought leadership PR and brand teams to amplify content across channels

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed