Marketplace New Business Development Manager, Alliances - Lead Generation Marketing
About The Position
A Marketplace New Business Development Manager, Alliances supports Target+ Marketplace through Strategic Partnership Enablement by enabling strategic partners including agencies and internal enterprise teams to effectively represent the Marketplace and generate high-quality seller leads. Managing agency partnership programs including new agency acquisition, onboarding and ongoing agency growth initiatives. Developing partner enablement programs, training, and toolkits. Creating scalable resources to educate partners on Marketplace value and seller profiles. Working closely with sales operations to support partner-sourced lead flow. Acting as the primary enablement point of contact for strategic partners. Measuring partner effectiveness and optimizes enablement approaches. A Marketplace New Business Development Manager, Alliances supports Target+ Marketplace through Lead Generation Marketing by leading execution of industry event and marketing initiatives that attract and convert new Marketplace selling Partners. Owning the execution of industry events strategy. Owning execution of external marketing campaigns. Managing Target Plus website strategy and content enhancements. Owning Development of Marketplace Partner Case Studies and Success Stories. Delivering high-quality leads from high-potential partners via 1:Many and 1:1 targeted email campaigns, webinars and educational events. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs
Requirements
- Bachelor’s degree or equivalent experience
- 3+ years of experience in digital sales, business development, or merchandising
- Strong relationship-building and communication skills, able to manage discussions with both internal teams and external partners
- Ability to analyze and respond to market data, trends, and guest insights to support sourcing strategies
Nice To Haves
- Experience with corporate contracting and knowledge of basic legal, operational, and financial terms preferred
- Experience building and managing a wide pipeline of external prospective vendors / business partners preferred
- Familiarity with digital marketplaces and an understanding of the DTC landscape preferred
- Experience in a project management or operational excellence roles, with a demonstrated ability to manage priorities and execute strategies effectively
Responsibilities
- Strategic Partnership Enablement
- Managing agency partnership programs
- Developing partner enablement programs, training, and toolkits
- Creating scalable resources to educate partners on Marketplace value and seller profiles
- Working closely with sales operations to support partner-sourced lead flow
- Acting as the primary enablement point of contact for strategic partners
- Measuring partner effectiveness and optimizes enablement approaches
- Lead Generation Marketing
- Owning the execution of industry events strategy
- Owning execution of external marketing campaigns
- Managing Target Plus website strategy and content enhancements
- Owning Development of Marketplace Partner Case Studies and Success Stories
- Delivering high-quality leads from high-potential partners via 1:Many and 1:1 targeted email campaigns, webinars and educational events
Benefits
- comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
