Marketing Technology Solutions Architect

Empower • Overland Park, KS

4d • Hybrid

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT. The Marketing Technology Solution Architect leads solution architecture for marketing and communications capabilities. This role partners with business, product, engineering, data, security, and enterprise architecture teams to design scalable, secure, and measurable customer engagement solutions. The architect translates marketing goals into practical technology designs and integration patterns that improve customer experience, speed to market, resiliency, and cost effectiveness across digital channels and supporting platforms. This role focuses on solution architecture and cross-team design leadership, working with domain specialists in data, security, infrastructure, and platform engineering as needed.

Requirements

• 10+ years of experience designing and delivering enterprise applications, digital platforms, or customer-facing technology solutions.
• 5+ years of experience in solution architecture, technical design leadership, or a closely related architecture role.
• Experience designing integrated solutions across some combination of web platforms, CRM, messaging channels, APIs, analytics, and customer data flows.
• Working knowledge of marketing and communications concepts such as campaign orchestration, customer journeys, segmentation, personalization, consent management, event tracking, and measurement.
• Hands-on experience with modern integration patterns including APIs, asynchronous messaging, microservices, or event-driven architecture.
• Experience with cloud-based solution design, preferably on AWS or a comparable cloud platform.
• Understanding of web and digital experience architecture, including CMS concepts, performance, caching, and secure customer-facing design.
• Knowledge of data integration and analytics patterns that support audience activation, customer insights, and campaign measurement.
• Ability to communicate architecture tradeoffs and influence decisions across cross-functional teams.
• Familiarity with security and privacy fundamentals such as OAuth, encryption, secure SDLC, OWASP awareness, and privacy-by-design principles.

Nice To Haves

• Experience with one or more marketing platforms such as Salesforce Marketing Cloud, Salesforce CRM, Adobe Experience Cloud, Twilio, customer data platforms, or similar tools.
• Experience supporting cross-channel engagement across email, SMS, push, or web personalization.
• Familiarity with direct marketing, lead routing, campaign data models, and integration of marketing platforms with enterprise systems and data platforms.
• Familiarity with event instrumentation, digital analytics, experimentation, and performance reporting.
• Experience in financial services or another regulated industry.
• Strong facilitation, mentoring, and stakeholder alignment skills.

Responsibilities

• Define and evolve solution architecture patterns and roadmaps for marketing and communications capabilities.
• Partner with marketing, digital, product, engineering, data, and security teams to align business priorities with technology solutions.
• Design end-to-end solutions spanning customer engagement platforms, web and CMS ecosystems, customer data flows, messaging channels, APIs, analytics, and downstream enterprise systems.
• Create reusable reference architectures and integration patterns for customer data exchange, identity, personalization, and journey orchestration.
• Guide modernization of legacy and point-to-point integrations toward API-first, event-driven, and cloud-based architectures.
• Collaborate with delivery teams on solution design, interface contracts, nonfunctional requirements, and implementation tradeoffs.
• Evaluate and recommend platform and integration options, including buy vs. build considerations, across the marketing technology landscape.
• Ensure solutions address security, privacy, consent, resiliency, observability, accessibility, and supportability requirements.
• Support architecture reviews, proof-of-concept efforts, and governance processes.
• Communicate architecture direction, risks, and tradeoffs clearly to technical and business stakeholders.

Benefits

• We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees