Marketing Technology & Data Manager

CGG • Houston, TX

51d

About The Position

Viridien is seeking a Marketing Technology & Data Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien's business goals. You'll join a dynamic, collaborative Marketing & Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration, deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien's brand across key global markets.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 7+ years of experience in Martech, (B2B preferred).
• Hands-on experience with web CMS, marketing automation tools, analytics & data visualization platforms, UX and SEO tools.
• Strong understanding of lifecycle data management, automation, multi-touch and attribution.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Own and optimize Viridien's martech stack and integrations across platforms and vendors.
• Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce).
• Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs).
• Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies.
• Develop and drive 12-month martech roadmap and track and report on performance against KPIs.
• Mentor team members and support process standardization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees