Marketing Systems and Analytics Manager
About The Position
TimelyCare is seeking a Marketing Systems & Analytics Manager to play a key role in optimizing and integrating the marketing technology stack to drive performance, insights, and revenue growth. Reporting to our VP, Revenue Marketing, this role ensures seamless collaboration between marketing, RevOps, and data teams to enable scalable demand generation, accurate reporting, and data-driven decision-making across the organization. Location This is a remote position. Reviewing candidates across the country. What You'll Do Marketing Technology Strategy & Management Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft. Drive utilization, integration, and alignment of tools to support marketing and sales workflows. Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design. Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions. Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack. Reporting, Analytics & Insights Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution. Own forecasting and planning models to support marketing leadership in setting and tracking goals. Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact. Support financial reporting, including ROI, CAC, and LTV analysis. Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews. AI Enablement & Innovation Champion and operationalize AI tools and automation across the revenue marketing organization. Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement. Enable, educate, and train the marketing team on practical AI use cases within workflows. Collaboration & Governance Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting. Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance. Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes. Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Requirements
- 3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of MarTech strategy and reporting.
- Hands-on experience with 6sense, HubSpot, Salesforce, Qualified, and Salesloft (or comparable platforms).
- Proven ability to translate marketing and business goals into technical solutions and measurable KPIs.
- Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools).
- Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics.
- Excellent communicator with the ability to synthesize insights and recommendations for executives and peers.
- Proactive, positive, and high-energy team player with a growth mindset.
Nice To Haves
- Experience managing complex marketing and sales system integrations.
- Familiarity with predictive analytics, AI-driven marketing tools, and lead scoring models.
- Strong project management and change management capabilities.
- Comfort working in a dynamic, fast-paced, data-driven environment.
Responsibilities
- Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft.
- Drive utilization, integration, and alignment of tools to support marketing and sales workflows.
- Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design.
- Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions.
- Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack.
- Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution.
- Own forecasting and planning models to support marketing leadership in setting and tracking goals.
- Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact.
- Support financial reporting, including ROI, CAC, and LTV analysis.
- Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews.
- Champion and operationalize AI tools and automation across the revenue marketing organization.
- Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement.
- Enable, educate, and train the marketing team on practical AI use cases within workflows.
- Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting.
- Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance.
- Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Benefits
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
