Marketing and Communications Analytics Manager

Medical University of South Carolina • Charleston, SC

1d

About The Position

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC’s Health, Research, and University divisions. We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.

Requirements

• Bachelor’s or Master’s degree in Marketing, Data Science, Public Health, Business Analytics, or related field.
• Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.
• Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).
• Understanding of HIPAA-compliant data practices and healthcare consumer behavior.
• Experience with A/B testing, funnel analysis, and campaign optimization.
• Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.
• Experience working with external agencies and managing vendor relationships.
• 7 years progressive work experience and 2 years management experience.

Nice To Haves

• Experience with Python or R for advanced analytics.
• Familiarity with healthcare-specific platforms and EMR/CRM integrations.
• Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.

Responsibilities

• Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.
• Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.
• Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.
• Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.
• Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.
• Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.
• Own list management supporting campaigns related to consumers/patients, providers and students.
• Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees