Marketing and Communications Manager

Boyce Thompson Arboretum-posted 5 days ago

Full-time • Mid Level

Onsite • Superior, AZ

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The Marketing and Communications Manager leads the development, execution, and evaluation of strategic marketing, communications, and public relations initiatives that strengthen the arboretum’s brand, grow visitation, and support earned and contributed revenue goals. Cultivating a cohesive communication strategy for the entire organization to advance the arboretum’s mission of education, research, and conservation. Ensuring both internal and external constituents are aware of and engaged in the arboretum’s mission and programs.

Develop, manage, and provide strategic direction for a comprehensive organization-wide communications calendar, collaborating with all pertinent staff, including the Development Team
Develop and implement annual marketing plan to increase visitation, program participation, revenue, and overall brand awareness
Conduct audience research, analyze visitor data, and use insights to guide strategy
Partner with the Marketing agency and the Assistant Director to deploy advertising campaigns
Coordinate public relations strategy with PR contractor to maximize reach of arboretum initiatives
Oversee website strategy, content updates, and user experience improvements.
Oversee social media strategy and content creation across all channels
Plan and oversee the execution of social media advertising strategy and budget
Oversee the creation, organization, and use of photo/video assets
Produce newsletters, email campaigns, blogs, and other digital content
Monitor analytics for website, email, and social media and adjust strategies accordingly
Define and report on key performance metrics for marketing and communications initiatives
Promote programs, exhibits, events, and fundraising initiatives
Strengthen partnerships with community organizations, tourism bureaus, educational institutions, and local businesses
Support development communications and donor engagement campaigns
Supervise marketing and communications staff and volunteers
Manage departmental budgets, timelines, and project workflows
Collaborate closely with horticulture, education, visitor center, and development departments
Perform Manager on Duty (MOD) responsibilities
Other duties as assigned

Bachelor’s degree or significant work experience in related fields
4–7+ years of experience in marketing or communications (experience in cultural institutions, nonprofits, or environmental organizations is a plus)
Must have a valid AZ Driver’s License or ability to obtain one. Clean driving record required.
Excellent writing, editing, and storytelling abilities
Strong project management and organizational skills
Proficiency in marketing tools: Google Analytics, email marketing platforms, CMS, CRM systems, social media management tools, and Adobe Creative Suite
Ability to interpret data and measure campaign effectiveness
Comfortable working in a collaborative, mission-driven environment
High level of organization and attention to detail
Outgoing personality with strong interpersonal skills
Demonstrated problem-solving and critical thinking skills
Passion for plants, nature, environmental education, or public gardens
Creative thinker with strong attention to detail.
Flexible, strategic, and proactive
Able to work flexible hours, including nights, holidays, and weekends
Ability to operate computers and phones.
Ability to communicate with fellow staff, applicants, stakeholders, visitors, and donors. Communication will include one-to-one, small, and large group communication. Communications need to be in English. Communication means both written and oral communication.
Ability to work at a workstation for 8 hours a day.
Ability to work outside in extreme weather conditions. Summer temperatures may exceed 110 degrees F.
Must be able to work on weekends, evenings, and holidays.
Ability to lift 50 lbs and traverse uneven terrain and hiking conditions.
Must be able to stand, walk on uneven terrain, sit, reach with hands and arms, climb or balance, stoop or kneel, talk, and hear, and use fingers and hands to feel objects, tools, or controls.
Fully functional vision is required (prescription lenses are acceptable).

experience in cultural institutions, nonprofits, or environmental organizations is a plus

Health Insurance, Dental Insurance
PTO, 11 Paid Floating Holidays
401k, Paid Parental Leave
Free BTA membership and employee discount in gift shop
Employee options for Vision, Short-Term and Long-Term Disability and Life Insurance. Different eligibility requirements must be met, and employer contributions are generous, but contribution rates vary among different plan/benefits options.

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