Marketing Supervisor

Illinois Farm Bureau•Bloomington, IL

1d•Hybrid

About The Position

Join us at the Illinois Farm Bureau to become part of an influential leader that has a rich history and vision toward the future of agriculture. We’re excited you’re looking for a career with Illinois Farm Bureau as we advocate for farmers and agriculture. We’re a grassroots organization made up of people who support farms, food and families in Illinois.. Apply today to become a vital part of helping us advocate for Illinois agriculture and support Illinois farm families. About the role Develops, coordinates, and executes integrated marketing solutions and campaigns that fulfill the strategic objectives of the Illinois Farm Bureau (IFB) and assigned affiliates. Provides marketing services to county Farm Bureaus (CFBs) and internal departments. How does this role make an impact? Leads team responsible for marketing and communications project management. Provides guidance to team in building campaigns, ensuring proposed campaigns will accomplish strategic goals. Collaborates with IFB staff and others as needed to understand goals and requirements, organize projects, and coordinate resources to ensure goals, deadlines and budgets are met. Plans, develops, manages, and executes marketing and promotional projects. Proofreads and edits layouts for print and digital promotional materials such as websites, social media posts, direct mail, and more. Provides supervisory leadership for assigned staff, including employment, training, supervision, support, creative direction, and ongoing performance feedback. Coordinates and manages external talent as needed. Explores new media, determines its value to IFB’s messaging and communication structure, and if applicable, recommends to clients, develops and implements a strategy for use. Collaborates with division staff to set up and staff special events such as conferences, farm/trade shows, fairs, meetings and other events as needed. Exercises professional leadership by keeping abreast of current trends, developments, technology, and opportunities within field of responsibility. Develops and manages project budgets.

Requirements

Typically requires 6+ years of relevant experience or a combination of related experience, education and training.

Responsibilities

Develops, coordinates, and executes integrated marketing solutions and campaigns that fulfill the strategic objectives of the Illinois Farm Bureau (IFB) and assigned affiliates.
Provides marketing services to county Farm Bureaus (CFBs) and internal departments.
Leads team responsible for marketing and communications project management.
Provides guidance to team in building campaigns, ensuring proposed campaigns will accomplish strategic goals.
Collaborates with IFB staff and others as needed to understand goals and requirements, organize projects, and coordinate resources to ensure goals, deadlines and budgets are met.
Plans, develops, manages, and executes marketing and promotional projects.
Proofreads and edits layouts for print and digital promotional materials such as websites, social media posts, direct mail, and more.
Provides supervisory leadership for assigned staff, including employment, training, supervision, support, creative direction, and ongoing performance feedback.
Coordinates and manages external talent as needed.
Explores new media, determines its value to IFB’s messaging and communication structure, and if applicable, recommends to clients, develops and implements a strategy for use.
Collaborates with division staff to set up and staff special events such as conferences, farm/trade shows, fairs, meetings and other events as needed.
Exercises professional leadership by keeping abreast of current trends, developments, technology, and opportunities within field of responsibility.
Develops and manages project budgets.