Marketing Strategy Manager - Non-Residential

FERGUSON

5d•Hybrid

About The Position

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. Position Overview: The Marketing Manager - Non-Residential Customer Groups is responsible for owning the marketing strategy for the assigned verticals / customer groups to profitably generate new customers, grow share of wallet, reduce churn, and improve customer loyalty. This position leads customer marketing communications and engagement programs aligned with the business group, category management and our field / branch network. The Marketing Manager works closely with all partners to understand overall goals and revenue targets and builds measurable marketing programs that generate awareness of our brand, and drive demand and growth of Ferguson services and products for new and target accounts. The Marketing Strategy Manager - Non-Residential acts as the point of contact for the business as it relates to Marketing. They serve as the primary orchestrator and liaison between teams to achieve business segment marketing objectives – media, customer insights, experiential programs, vendor marketing, category, product and others as needed.

Requirements

Bachelor’s Degree in related field; or equivalent B2B marketing work experience.
10+ years’ experience in B2B marketing; preferably supporting complex, project-driven or Non-Residential markets.
Possess strong oral and written communication skills and the ability to work both independently and within a team.
Previous team leadership experience, with an ability and passion for talent development.
A leader who can prioritize well, listen and communicate, both verbally and written, across all levels of the organization.
Consistent record of developing and implementing successful B2B marketing campaigns that drive business results.
Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance.
Working knowledge of MS Office 365 software.

Nice To Haves

Strong Non-Residential Ferguson experience ideal.

Responsibilities

The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s non-residential business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives.
Possess a strong understanding of the non-residential markets, including customer needs, buying behaviors and project-driven sales environments.
Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends and guidelines to ensure the company's marketing efforts are innovative and effective.
Demonstrate a thorough understanding of assigned Non-Residential customer groups, including strategic objectives, business models, customer segments, supplier relationships, strategic brands, sales motions, and value propositions.
Build measurable marketing programs across channels and segments aligned to the customer lifecycle, supporting sales teams, driving customer loyalty, generating revenue, and promoting Ferguson’s value proposition.
Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, tradeshows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business.
Work closely with the business to acquire new customers and grow loyalty, prevent churn, and increase market share using a broad range of marketing strategies and tactics, partnerships, and customer data.
Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process.
Understand the business group’s performance, objectives and roadmap in order to contribute to business planning at the executive level and translate to a marketing strategy consistent with the organization's product / category / supplier strategy.
Participate in regular business reviews with executive leadership and strategic teams and ensure the alignment of the marketing plans to objectives, performance results and goals.
Responsible for making moderate to significant improvements of processes, systems, policies, or products to enhance performance of marketing campaigns drawing from analysis of sales and customer data, performance reporting and prior experience.
Serve as the primary communicator – within Marketing, for the business and strategic department partners – for marketing strategy and initiatives for the non-residential business.
Establish and communicate campaign targets, objectives, and goals and set performance expectations aligned with capabilities and budget.
Partner with Category Management, Own Brand Marketing, Customer Group leadership, and Brand teams to understand key initiatives for the enterprise and the residential business and find opportunities to integrate strategy and objectives into marketing plans.
Work in close partnership with Customer Experience and Analytics team to distill performance reports and customer research for relevant consumer insights, opportunities and difficulties.
Engage directly with Marketing teams from Integrated Media and Creative & Content to define tactics and map the end-to-end customer campaigns and marketing programs and measurement.
Draft creative and media briefs and provide customer data and insights to meet objectives for all assets.
Work with partners in Brand Strategy to support, leverage and extend the enterprise brand messaging and positioning and align customer groups accordingly.
Cultivate strong relationships and serve as the primary marketing point of contact for vendor partners supporting Non-Residential customer groups
Develop marketing opportunities and programs for vendor MDF / co-op that align with the business objectives, support category and product strategy, and deliver value for our customers.
Provide regular correspondence and performance reporting for key strategic vendors identified by the business and category management teams.
Assist Marketing Insights and Analytics team with analysis of performance reports, sales data and customer behavior to provide feedback and recommendations to business leadership regarding the effectiveness of customer and category marketing campaigns.
Host quarterly marketing reviews with internal teams and business leadership providing campaign analysis, state of marketing, opportunities and forecasts.
Assist in preparation of marketing team and business meetings, including quarterly vendor meetings, monthly marketing presentations and annual performance reviews.
Lead marketing specialists serving the business to align local and national initiatives for maximum impact.
Prioritize workload and goals for direct reports, ensuring associates have the support necessary to deliver on work successfully. In addition, monitor the performance of direct reports, providing and documenting annual performance goals and feedback.
Host regular working sessions to review initiative progress, confirm ownership, outputs, and timelines across marketing teams
Participate in leadership meetings and represent associate concerns, policies and guidelines to the management team.
Represent the organization to customers, associates and leadership as needed and abide by all company policies, rules, regulations, and safety guidelines.
Maintain corporate identity, brand and design standards, and policies while creating marketing programs that effectively describe and promote the business, services, and products.
Communicate clearly and concisely in a variety of formats, including email, phone calls and in-person meetings with marketing associates, business group leadership, and vendor partners and suppliers.