Marketing Strategy Internship

Heaven Hill Brands•Louisville, KY

22d•Onsite

About The Position

This is a paid internship that is part of Heaven Hill's Summer Internship Program (running May-August). The role is based at our Louisville Office.             As part of the Heaven Hill Summer Internship Program, you will support organizational strategic goals through hands-on project work and high-impact assignments. Our program is designed to provide meaningful experience, professional development, cross-functional exposure, networking opportunities, facility tours, and intern engagement events throughout the summer.     The Marketing Strategy Intern will support the Marketing and Brand teams on a range of strategic projects across Heaven Hill’s portfolio. This role is ideal for someone who enjoys “wearing many hats” and contributing to diverse business initiatives. You will gain hands-on experience in: Marketing strategy development Licensing exploration Stage-gate and new product development workflows Project management tools (Asana) Brand asset review and corporate brand governance Portfolio analysis with marketing leadership, brand managers, creative services, corporate communications, production teams, and agency partners to support the development, execution, and evaluation of strategic marketing programs.

Requirements

A current junior or senior pursuing a degree in Marketing, Business, Management, Communications, or a related field
Skilled at translating complex research and data into simple, compelling narratives
Familiar with consumer psychology and buying behaviors
Resourceful, curious, and eager to learn
Highly organized with strong time management skills
Able to manage multiple projects and deadlines in a fast-paced environment
Comfortable interfacing with diverse teams and working collaboratively
Capable of working independently and taking initiative

Responsibilities

Develop a strong understanding of the assigned brand(s) and broader Heaven Hill portfolio.
Assist in portfolio reviews, positioning discussions, competitive landscape research, and strategy refinement.
Participate in early-stage licensing opportunity reviews, including assessment of brand fit, category potential, and partner quality.
Support the marketing team within the stage-gate process for new product development, contributing to briefs, timelines, and cross-functional checkpoints.
Assist with coordination and project management for photoshoots, promotional campaigns, social media content, and brand presentations.
Conduct corporate brand asset reviews to ensure consistency, compliance, and correct usage across creative materials.
Utilize and analyze sales data, consumer research, and industry reports to help inform marketing initiatives.
Collect and synthesize consumer trends, turning insights into clear storytelling and actionable recommendations for senior stakeholders.
Research competitive marketing strategies and identify opportunities to refine Heaven Hill’s approach.
Support project tracking, timelines, and deliverables using Asana and other internal processes.
Coordinate cross-functional communication to ensure alignment between Marketing, Production, Creative, and external partners.
Assist in coordinating special events in partnership with Brand Teams, Visitor Centers, and Corporate Events.
Contribute to cultivating brand communities through targeted engagement and experiential support.
Prepare and present findings and recommendations to internal teams throughout the internship.
Deliver a final presentation to the Executive Leadership Team summarizing your project work and key learnings.
Participate in developmental workshops, networking opportunities, and cross-functional exposure events.