Marketing Strategy Intern

Capital Blue Cross•Harrisburg, PA

11d•Hybrid

About The Position

At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.” Capital Blue Cross' internship program is looking for highly motivated, creative individuals with diverse backgrounds, superior academic credentials and significant personal achievements who are actively enrolled in an undergraduate or advanced degree program, to work in a challenging environment where contribution, teamwork and communication are vital to the success of the organization. Are you a motivated, creative student looking to bring fresh perspectives to a dynamic team? Capital Blue Cross is excited to offer an engaging Marketing Strategy Intern opportunity within our Brand and Market Strategy team for Summer 2026. This paid internship program is designed to provide you with hands-on experience, valuable professional development, and the chance to make a real impact. Our internship program offers a supportive and challenging environment where teamwork, contribution, and communication are vital to success. By joining our team, you will: Work on meaningful marketing assignments that align with Capital Blue Cross’ mission to improve the health and well-being of our communities. Gain exposure to the healthcare industry while developing key skills in strategic planning, campaign analysis, and project management. Take part in a service project with one of our community partners, embodying Capital Blue Cross’ commitment to giving back. Present your work and unique insights to our executive and extended leadership team at the end of the program.

Requirements

Currently enrolled in an undergraduate or graduate level program in one of the following majors: Accounting, Finance, Healthcare Administration, Business, or a related field of study.
Exposure to basic Microsoft Excel
Ability to commit full-time to a 13-week program that runs May 18- August 14
Strong written and oral communication skills
Ability to work in a team environment and handle multiple tasks.
Excellent analytical, problem solving and interpersonal skills.
Ability to commit to an onsite or hybrid work schedule.

Nice To Haves

Preferred GPA of 3.2 or higher (based on a 4.0 scale or equivalent thereof)

Responsibilities

Assist in developing and implementing strategic marketing plans for ongoing campaigns.
Create compelling content for various platforms, including social media, email, blogs, and short-form videos.
Analyze campaign performance and deliver actionable insights.
Collaborate with cross-functional teams on branding and communication initiatives.
Participate in professional development opportunities and networking events with Capital Blue Cross leadership and colleagues.