Marketing Strategist - Breakthrough
About The Position
Breakthrough is seeking a strategic and results-oriented Marketing Strategist to join our innovative team. In this role, you will take ownership of designing and executing thoughtful marketing strategies that drive engagement, deliver measurable outcomes, and support sustainable business growth. As a key contributor, you will collaborate across teams, develop compelling content, and lead impactful initiatives that align with organizational goals. This Marketing Strategist will serve as the primary administrator for Salesforce and other key MarTech platforms, ensuring seamless integration, configuration, and optimization to support marketing initiatives. This position offers the opportunity to elevate your marketing expertise while making a meaningful impact. This position is located onsite in Green Bay, WI.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 2-4 years of experience in marketing or a related role.
- Strong strategic thinking and problem-solving skills, with the ability to align marketing initiatives with business goals.
- Exceptional writing and storytelling skills, with the ability to craft clear, engaging, and persuasive content.
- Proficiency in digital marketing concepts, including social media, SEO, and content marketing.
- Excellent communication and organizational skills, with a high standard of quality and attention to detail.
- A growth mindset, adaptability, and a passion for continuous learning and improvement.
- Experience with data analytics tools (GA4, Google Tag Manager, Google Search Console and Looker Studio)
Nice To Haves
- Proficiency in Salesforce and Marketing Cloud Account Engagement (Pardot).
Responsibilities
- Develop and implement marketing strategies that align with business objectives and address target audience needs.
- Take ownership of projects from conception to execution, ensuring alignment with team and organizational goals.
- Create compelling content and narratives that communicate Breakthrough’s value proposition across multiple channels.
- Collaborate with cross-functional teams to gather insights, ensure alignment, and execute effective marketing initiatives.
- Analyze marketing performance metrics, identify opportunities for optimization, and provide actionable insights to improve outcomes.
- Oversee MarTech platform management, troubleshoot issues, and implement enhancements to drive efficiency and campaign success.
- Stay informed on industry trends, emerging marketing practices, and competitive activities to bring fresh ideas to the team.
- Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
- Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
- Continuously learn and develop self professionally
- Support corporate efforts for safety, government compliance, and all other company policies & procedures
- Perform other related duties as required and assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
