Marketing Specialst

WHITLEY PEANUT FACTORY INC

21d

About The Position

Whitley’s Peanut Factory is seeking a hands-on Marketing Specialist to help bring our brand to life across digital, e-commerce, print, and retail channels. This role works closely with the Marketing Manager to execute campaigns, support our Shopify site, create engaging content, and ensure a consistent, high-quality brand experience everywhere Whitley’s shows up. The ideal candidate is highly organized, detail-driven, and creative—someone who enjoys rolling up their sleeves, managing multiple projects, and supporting both the creative and analytical sides of marketing.

Requirements

Strong organizational and time-management skills
Excellent attention to detail and follow-through
Clear and professional written and verbal communication
Comfortable working with email, spreadsheets, and shared systems
Ability to manage multiple tasks and shift priorities
Willingness to learn and adapt in a fast-paced environment
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
1–3 years of marketing experience, ideally in e-commerce, retail, or consumer brands
Experience creating and managing organic social media content
Proficiency with Canva and/or Adobe Photoshop
Strong writing, editing, and proofreading skills
Proficiency in Excel or similar tools for tracking and reporting
Highly organized with strong attention to detail and the ability to manage multiple priorities

Responsibilities

Assist in the execution of marketing campaigns across e-commerce, digital, print, email, social, and retail channels ensuring accuracy, brand consistency, and on-time delivery
Support and help maintain the Whitley’s Shopify website, including graphics, promotions, product listings, pricing updates, and content changes, while helping troubleshoot issues and recommend enhancements
Assist in creating, editing and coordinating marketing assets for email, web, social media, catalogs, packaging, retail signage, and promotions, using tools like Canva and Photoshop and collaborating with external designers as needed
Plan, write, schedule, and manage organic social media, including creating content, photography, engaging with the audience, and tracking performance
Assist with email and SMS campaigns by recommending content, proofreading, testing, scheduling, and supporting seasonal promotions, launches, and newsletters
Support seasonal catalogs and printed materials by coordinating product details, pricing, imagery, and proofreading to ensure accuracy and brand alignment
Execute marketing initiatives for Whitley’s retail stores, including signage, promotions, seasonal campaigns, and in-store programs, while tracking promotional performance and coupon redemptions
Track performance across e-commerce, email, social, and retail initiatives, compile reports and insights, and assist with identifying trends and opportunities
Organize and maintain digital assets, photography, and creative files to ensure, accessibility, version control, and efficiency