Marketing Specialist

Storage360•Winter Garden, FL

5h•$60,000 - $70,000•Remote

About The Position

At Storage 360, we’re changing the self-storage industry through technology. Storage 360 is a complete self-storage platform that understands what storage operators need. Our platform provides storage operators with an end-to-end solution to support the needs of their customers today and prepare for the growth of tomorrow. Job Description Summary The Marketing Specialist will lead the digital growth strategy for multiple self-storage portfolios. This role moves beyond traditional execution to focus on Generative Engine Optimization (GEO), AI-driven content scaling, and revenue-aligned advertising. You will ensure our brand is the top recommendation not just on Google Search and Google Maps, but in AI search experiences like ChatGPT, Gemini, and Perplexity.

Requirements

Advanced Organic SEO: Proven mastery of technical and on-page SEO for large-scale websites (100+ pages). Deep proficiency with auditing tools like Ahrefs, Semrush, and Screaming Frog.
Technical SEO & Core Web Vitals: Ability to diagnose and fix crawling/indexing issues, optimize site speed, and ensure mobile-friendliness—critical factors for ranking in competitive storage markets.
E-E-A-T Compliance: Understanding of Google’s "Experience, Expertise, Authoritativeness, and Trustworthiness" guidelines and how to apply them to YMYL (Your Money Your Life) sectors like real estate/storage.
AI & Generative Engine Optimization (GEO): Deep understanding of how Large Language Models (LLMs) retrieve information. Ability to optimize brand "entities" so AI tools accurately recommend the self-storage portfolios we manage.
AI Tool Proficiency: Advanced use of Generative AI tools (e.g., ChatGPT, Claude, Midjourney, Jasper) to scale content creation, ad copy, and image generation for 100+ unique locations.
Multi-Location Local SEO: Proven experience managing Google Business Profiles (GBP), Apple Maps, and Bing Places for multi-location brands. Understanding of "proximity" ranking factors.
Data & Revenue Fluency: Ability to correlate marketing spend with occupancy rates and revenue per available square foot. Experience with visualization tools (Tableau, PowerBI, or advanced Excel) is a plus.
Content Management Systems: Experience updating and managing content at scale across the WordPress platform.
Automation Mindset: A strong desire to automate repetitive tasks using tools like Zapier, Make, or Python scripts to streamline reporting and review management.
Must be authorized to work in the United States on a full-time basis

Nice To Haves

Experience with visualization tools (Tableau, PowerBI, or advanced Excel) is a plus.

Responsibilities

Organic Search Strategy (SEO)
Technical Site Architecture: manage the SEO health of the facility website hierarchy, ensuring logical URL structures and internal linking strategies that pass "link equity" from the homepage to individual location pages.
Keyword Dominance: Execute high-intent keyword strategies (e.g., "climate controlled storage [city]") targeting transactional search terms that drive immediate rentals.
Backlink Acquisition: Develop "white hat" link-building campaigns to increase Domain Authority. Secure links from local chambers of commerce, real estate partners, and university housing pages to boost local organic signals.
Content Gap Analysis: Regularly audit competitor content to identify missing topics or keywords and deploy new pages to capture that traffic.
Generative Engine Optimization (GEO) & Brand Authority
Optimize for AI Search: Audit and optimize how our brand appears in AI-generated answers (ChatGPT, Gemini, SearchGPT). Ensure our facilities are cited as "top rated" and "safe" by these models.
Entity Management: Manage the "Knowledge Graph" of our brand. Ensure structured data (Schema markup) is accurate across all facility pages so bots understand our specific amenities (e.g., "climate controlled," "24/7 access").
Citation Authority: Build high-quality digital citations that serve as "training data" for LLMs to build trust in our brand.
Local SEO & Reputation Management
Map Pack Dominance: Own the strategy to rank in the "Local 3-Pack" for high-intent keywords (e.g., "storage near me") across all 100 locations.
Automated Review Strategy: Implement automated workflows (via Birdeye/Podium) to generate 5-star reviews and use AI to draft personalized, keyword-rich responses to customer feedback at scale.
NAP Consistency: Ensure Name, Address, and Phone number consistency across the entire data ecosystem to prevent ranking drops.
Content Scaling & Video Strategy
AI Content Production: Use AI tools to generate unique, localized descriptions for facility pages and blog posts, ensuring no duplicate content penalties while producing high volume.
Video-First Social: Pivot social strategy from static posts to short-form video (Reels, Shorts). Create scalable video templates that showcase facility security and cleanliness.
Performance Marketing & Revenue Alignment
Dynamic Ad Spend: Manage Google Ads and paid social campaigns, dynamically shifting budget toward facilities with high vacancy or specific unit availability (aligning with Revenue Management goals).
Full-Funnel Reporting: Develop KPI reports that track "Cost Per Move-In" and "Lifetime Value" rather than just clicks or impressions.
Technical & Ad Hoc
First-Party Data Strategy: Manage customer lists for retargeting and lookalike audiences, reducing reliance on third-party cookies.
Purchase and set up dynamic phone numbers (Call Tracking) to attribute phone leads to specific marketing channels.
Stay ahead of digital trends, specifically testing new AI advertising channels and voice search optimizations.

Benefits

Comprehensive Benefits – including medical, dental, vision, life, disability, and 401(k) retirement plans.
Work-Life Balance Support – paid time off, holidays, sick leave, parental leave, and other forms of protected leave across our companies.
Wellness & Lifestyle Perks – employer-funded Lifestyle Spending Account, Employee Assistance Program, and access to voluntary benefits such as pet insurance, accident, and critical illness coverage.
Growth & Opportunity – a culture of training, development, and internal promotion, with clear pathways for career advancement!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume