Marketing Specialist

WORKERS FEDERAL CREDIT UNION•Littleton, MA

1d•$64,826 - $81,032•Hybrid

About The Position

Develop and deliver marketing content across digital and traditional channels to drive member growth and engagement. Create content for our owned and paid channels to help drive conversions. Work with data and insights team to optimize campaign performance and customize content for targeted segments. Collaborate with internal teams and external partners. Manage multiple projects in a fast-paced environment while maintaining brand standards.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design or related field.
1-4 years of marketing experience, preferably related to graphic design, social media, or email marketing.
Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express) and Canva
Familiarity with social media platforms, social media management tools, and community management.
Basic proficiency with email marketing or marketing automation tools
Meticulous attention to detail and an eye for consistency.
Writing and editing skills and experience.
Strong interpersonal skills; a positive team player who is enthusiastic and proactive.

Nice To Haves

Experience with any HTML design and CMS platforms is a plus.

Responsibilities

Design on-brand graphics and marketing material for digital and traditional channels, including ads, social media, email, in-branch TV displays, and print.
Produce iterations of campaign assets for diverse audiences and segments.
Contribute to creative brainstorming and concept development.
Ensure consistent application of brand standards across all platforms.
Execute content strategies aligned with marketing strategies, calendars, and credit union goals.
Assist with social media community management and content creation to support growth in following and engagement.
Design marketing emails, members communications, and content for automated journeys to drive conversions.
Partner with data and insights team to deliver targeted messaging.
Maintain content for digital channels such as online banking, push notifications, and SMS.
Assist with web content and blogs to enhance SEO, AI SEO, member education and conversions.
Partner with member-facing teams and business lines to create impactful marketing materials.
Assist with local marketing initiatives, including Worcester Red Sox sponsorship, as needed.
Comply with all WCU policies and security guidelines.
Participate in departmental and organizational projects as assigned.
Maintain confidentiality of member and credit union information.