Marketing Specialist

Varsity Spirit•Memphis, TN

29d•Hybrid

About The Position

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year. OUR COMMITMENT TO SAFETY At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com . WORK TYPE: Full-time Hybrid Monday-Thursday in office Friday work from home LOCATION DETAILS: Memphis, TN TRAVEL REQUIREMENT: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events. HOW YOU WILL MAKE AN IMPACT We’re seeking a proactive and experienced marketer to lead multi-channel marketing efforts across web, email, social media, and live events. This role is ideal for a hands-on marketer with a strategic mindset, capable of driving campaigns from concept to execution and delivering measurable results. This role will focus on marketing new initiatives like the Pro Cheer League, amplifying new brands, growing fans and launching new products and programs.

Requirements

Keen analytical and problem-solving skills, with ability to learn new systems and processes quickly
Ability to work well independently and in collaboration with others
Ability to multi- task and manage competing priorities
Experience in Klayvio, Salesforce Marketing Cloud, Shopify or equivalent email platforms.
Strong familiarity with productivity tools such as Microsoft Office Suites.
Proven ability to manage and grow brand presence across major social platforms (Instagram, TikTok, X, Facebook, YouTube).
Demonstrated success leading influencer campaigns and building UGC programs.
Strong project management skills with the ability to independently drive multiple workstreams.
Highly organized, collaborative, and results-driven.
Willing and able to travel for key events and content gathering at participating gyms.
Creative thinker with a strong understanding of content strategy and fan engagement.
Excellent verbal and written communication skills.
3-5 years of marketing experience, preferably in sports, entertainment, or live events.

Responsibilities

Develop and lead integrated marketing strategies across digital, social, email, and experiential channels.
Manage five or more social media accounts, including content planning, community engagement, and performance analysis.
Plan and deploy audience-segmented email campaigns through Klayvio and Salesforce Marketing Cloud, including automation and reporting.
Own website content strategy and updates, and analyze performance metrics to optimize user experience and conversion.
Lead influencer, ambassador, and UGC campaigns in collaboration with athletes, content creators, and fans.
Partner with creative, sponsorship, and production teams to develop high-impact content and promotional assets.
Drive awareness and attendance for events through targeted marketing efforts, including digital ticketing, merchandise promotions, and on-site activations.
Serve as on-site marketing lead at up to six major events annually to ensure brand execution, content capture, and live engagement.