Marketing Specialist

Swagelok Minnesota•Chaska, MN

30d

About The Position

Are you a creative and strategic marketer who thrives in a collaborative, growth-oriented environment? We are seeking a Marketing Specialist to join our team in Chaska, Minnesota. This role is ideal for someone who enjoys doing meaningful work, values structure while remaining open to innovation, and is motivated by continuous learning and improvement. You will be supported through mentoring and training, while also being given the autonomy and trust to grow your skills and make an impact. Our company is an authorized sales and service center for Swagelok Company and has proudly been in business since 1966. We provide high-quality components, custom assemblies, and technical expertise to a wide range of industries. As a growing organization, we are intentional and strategic in our decisions, highly transparent in how we operate, and deeply committed to our values. Teamwork, a growth mindset, and doing great work are central to our culture. We also believe in giving back, offering volunteer time off and real opportunities for career development. We offer a a flexible work environment that supports focus, balance, and productivity. In this role, you will help create and implement digital marketing campaigns, with a preference for integrated campaigns that align with defined goals. You will work with both national and regional brands, contribute to social media and email marketing efforts, and use the HubSpot platform to execute, track, and report on campaign performance. Success in this position requires strong organization, collaboration, creative problem-solving, and the ability to balance creativity with data-driven insights. We are looking for someone who is enthusiastic, self-motivated, and comfortable taking initiative while working closely with others. The Marketing Specialist role will develop and implement marketing content and campaigns designed to generate awareness and demand for Swagelok products and services. This role ensures consistency, engagement, and relevance in all marketing initiatives to align with Swagelok Minnesota | North Dakota | Appleton’s strategic marketing objectives. Reporting to the Strategic Marketing Manager, the Marketing Specialist plays a key role in engaging customers, key partners and internal teams with the Swagelok brand.

Requirements

Bachelor’s degree in Marketing, Communications or related field.
3-5+ years of experience in branding, marketing communications, or content creation.
Strong working knowledge of HubSpot for demand generation: building campaigns, managing lifecycle stages, and reporting on lead performance.
Experience with digital platforms, CMS, and design tools.
Excellent attention to detail and brand consistency.
Strong organizational and project management skills.

Nice To Haves

Comfortable simplifying complex technical topics for B2B audiences is preferred.

Responsibilities

Under the direction of the Strategic Marketing Manager, develop, communicate and disseminate the Swagelok brand, purpose and values both internally and externally.
Ensure all content aligns with Swagelok’s brand and marketing objectives including website, print, email, video, social media and other opportunities.
Manage marketing projects, campaigns and content calendar across all marketing platforms creating branded, compelling content to drive engagement.
Coordinate with internal teams and external vendors/agencies for content creative and implementation.
Contribute to event planning and trade show presence to align with strategic marketing and brand goals.
Monitor brand performance across digital platforms with designated KPI reporting and recommend improvements.
Support internal communications and employee engagement activities.
Own HubSpot CRM workflows and reporting, data integrity, campaign touchpoints, and next-best actions via shared lists, deal views, and dashboards.
Leverage marketing tools to support targeted and new market prospecting.
Implement a structured customer education program to build awareness for our expertise in the industry.