Marketing Specialist

Gold Star Mortgage Financial Group, Corporation•Sarasota, FL

31d•$45,000 - $65,000•Onsite

About The Position

The Marketing Specialist is responsible for the creative force behind Responsive Mortgage’s brand storytelling, crafting impactful visual and written content for digital and print platforms. Blending graphic design expertise with strategic copy writing, you’ll create engaging narratives that resonate with our audience and drive brand awareness. This role is pivotal in shaping our identity, enhancing audience engagement, and supporting business growth through innovative, visually compelling campaigns.

Requirements

2-5 years of professional experience in content creation, graphic design, and digital marketing, with a strong portfolio showcasing relevant work.
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other design tools.
Proficiency in video editing and animation software (e.g., Premiere Pro, After Effects).
Familiarity with AI tools (e.g., ChatGPT, Firefly) for creative tasks like copywriting and ideation.
Knowledge of social media algorithms, platform specifications, and optimization strategies.
Exceptional creativity with a keen eye for detail.
Strong storytelling ability and a strategic mindset.
Excellent time management and multitasking skills in fast-paced environments.
Effective communication and collaboration skills, fostering a positive team dynamic.

Nice To Haves

Bachelor’s degree in marketing, graphic design, communications, or a related field preferred.
Advanced certifications or training in digital marketing or design are a plus.

Responsibilities

Develop high-quality, engaging content for social media, email campaigns, print materials, and SMS/MMS communications.
Craft compelling narratives and visually stunning designs that align with brand guidelines and marketing goals.
Stay informed on emerging trends in storytelling, social media, and design to optimize content performance and engagement
Design creative assets for digital and print, including social media campaigns, email templates, presentations, and event materials.
Explore and implement innovative design techniques, such as motion graphics and interactive elements, to enhance visual storytelling.
Produce dynamic short-form videos and animations for social platforms.
Uphold Responsive Mortgage’s brand standards, ensuring consistency across all visual and written content.
Review materials for compliance, accuracy, and adherence to regulatory requirements.
Provide strategic input on maintaining brand identity in partner and external communications.
Work closely with cross-functional teams to deliver creative solutions that meet diverse marketing needs.
Contribute innovative ideas during brainstorming sessions to elevate campaigns.
Share insights and mentorship to foster creativity and growth within the marketing team.
Manage multiple projects simultaneously, ensuring high-quality outcomes within deadlines.
Use tools like Zendesk to track tasks, prioritize workflows, and maintain clear communication with stakeholders.
Provide updates to the marketing leadership team on project progress and key deliverables.
Integrate cutting-edge design tools and trends, including AI-powered content creation, AR filters, and motion graphics, into marketing strategies.
Develop and implement innovative content tailored to the unique requirements of various digital platforms.