Marketing Specialist

Certara•Raleigh, NC

1d•Hybrid

About The Position

Certara is a growing company that provides a dynamic and exciting place to work. Our purpose is to assist in accelerating the development of meaningful medicines that make an impact on our society and the people that need them most. Innovation and creativity are highly valued, and everyone is given the opportunity for training and continuous development. Our portfolio spans the discovery, preclinical, clinical and post-marketing phases of drug development, working with 1,200 commercial companies, 250 academic institutions, and numerous regulatory agencies. Certara is seeking a highly motivated and skilled marketing professional to join our growing global marketing team as Marketing Manager, Events. This role plays a critical part in shaping Certara’s event strategy and execution across global markets. The Marketing Manager, Events will provide ownership of end-to-end services that include planning, managing, and delivering high-impact events, from conferences to promotional activations, that align with Certara’s marketing objectives and support lead generation goals. This individual will be responsible for creating events that communicate Certara’s brand effectively, engage target audiences, and drive qualified leads. The role requires strong collaboration across internal teams including creative, product marketing, services marketing, and sales to ensure seamless execution and measurable business impact. The ideal candidate is creative, strategic, and highly organized, with a passion for delivering memorable event experiences that support business growth.

Requirements

Bachelor's degree required
4+ years of corporate events and tradeshow experience
Willingness and ability to travel up to 40%
Strong project management skills with exceptional attention to detail; able to prioritize and manage multiple deadlines simultaneously
Ability to thrive in a fast-paced, evolving environment; comfortable with shifting priorities and hands-on execution
Excellent written and verbal communication skills
Strong negotiation and vendor management abilities
Creative mindset with a strong approach to audience and customer engagement
Self-motivated, highly organized, and detail-oriented
Strong collaboration skills; able to work effectively with customers, vendors, and internal stakeholders ranging from C-level executives to scientists
Knowledge of digital event platforms
Proficiency in business and office applications (e.g., MS Office, Google Suite) and event technologies (apps, registration systems), with the ability to quickly learn new tools
Hybrid role based in Raleigh, NC

Responsibilities

Design and execute scalable and repeatable marketing and event programs.
Develop and implement comprehensive event plans, including playbooks, objectives, key deliverables, timelines, and budgets.
Build and manage event budgets, negotiate vendor fees, and ensure cost-effective use of resources.
Oversee event timelines and deliverables, ensuring critical deadlines are communicated, monitored, and met.
Lead pre- and post-event briefings with stakeholders to evaluate event performance and provide recommendations for future campaigns.
Partner closely with marketing, product, and sales teams on event branding, collateral, demos, and promotional strategies.
Ensure consistent and impactful brand representation across all events, including booth design, signage, collateral, and promotional materials.
Manage and own end-to-end event logistics such as contracts, space reservations, booth layout and services, signage, setup and teardown, shipping, staffing, activations, and meeting coordination.
Develop and execute social media strategies for each event.
Serve as the primary onsite and lead contact for all national and select international events.
Manage vendors including creative agencies, booth builders, print vendors, A/V providers, shipping partners, and catering services.
Lead post-event reporting with analysis of objectives, results, and recommendations for improvement.
Ensure all lead data is accurately captured using approved templates and uploaded to Salesforce.
Drive best practices for attendees and customer experiences, including promotions, branding/environmental design, communications, and logistical execution.
Delivering maximum ROI for each event