Marketing Specialist

Toray Advanced Composites USA,Inc•Camarillo, CA

14d•Onsite

About The Position

Summary: The primary purpose of the Marketing Specialist is to execute and perform the activities for Corporate Marketing. Special Skills: Overall grasp of a marketing strategy. Experience with Salesforce is preferred. Intermediate Level of knowledge with MS Office Suite including Word, PowerPoint, and Excel is required. Experience with Adobe InDesign and Photoshop is a plus. Experience in a previous Marketing role is necessary and product/project management knowledge is a plus. Physical Demands: This is not a remote position. The employee is expected to report to the office on a daily basis. The duties of this position are performed primarily within a team environment in an office setting utilizing typical office equipment. While performing the duties of this job, the employee is regularly required to move about the office; and will often involve walking and standing, use of hands and fingers, handle, or feel and reach with hands and arms. This job may occasionally result in exposure to undesirable or disagreeable working conditions. The job requires the performance of duties resulting in physical fatigue caused by either frequent intermittent period of flight or occasional periods of moderate physical activity. Frequent periods of work pressure for periods of sustained duration. Supervisory Responsibilities: None Job Description and Essential Functions: Marketing Coordinate Corporate Marketing Manage tradeshows and update the tradeshow calendar. Attend tradeshows as needed. Manage and update social media accounts Assesses competitors by analyzing and summarizing competitor information and trends and identifying sales opportunities. Manage company literature. Update and print catalogs to stock, label samples, take images of samples for catalogs, edit images, draft content for marketing materials Manage monthly internal newsletter Conduct market research to identify customer trends, competitor offerings and demographic data. Come up with branding ideas, graphic designs, promotional materials and advertising copies. Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers. Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics. Create innovative marketing campaigns depending on robust data and present the recommendations to management. Establish and maintain relationships with new and existing clients through networking and prospecting. Create goals and objectives in order to approach customers through appropriate marketing channels. Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development. Up to 10% domestic travel. Other duties as assigned by management.

Requirements

Overall grasp of a marketing strategy
Intermediate Level of knowledge with MS Office Suite including Word, PowerPoint, and Excel is required
Experience in a previous Marketing role is necessary
Excellent communication skills both verbal and written
Excellent analytical skills
Good communication and interpersonal skills
Attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Ability to work under pressure and motivation to succeed in a competitive environment
Ability to work with teams and collaborate
Excellent leadership and managerial skills
Time management and multitasking skills with the ability to prioritize tasks
Excellent work ethic
Professional demeaner
Proficient with business tools such as MS Word, Excel, Powerpoint, Adobe Suite
Specific Excel Pivot Table abilities and understanding of data modeling
Energetic hard worker that takes initiative
Excellent interpersonal skills
Ability to define problems, collect data, establish facts, and discuss course of action with department head

Nice To Haves

Experience with Salesforce is preferred
Experience with Adobe InDesign and Photoshop is a plus
product/project management knowledge is a plus

Responsibilities

Coordinate Corporate Marketing
Manage tradeshows and update the tradeshow calendar. Attend tradeshows as needed.
Manage and update social media accounts
Assesses competitors by analyzing and summarizing competitor information and trends and identifying sales opportunities.
Manage company literature. Update and print catalogs to stock, label samples, take images of samples for catalogs, edit images, draft content for marketing materials
Manage monthly internal newsletter
Conduct market research to identify customer trends, competitor offerings and demographic data.
Come up with branding ideas, graphic designs, promotional materials and advertising copies.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Create goals and objectives in order to approach customers through appropriate marketing channels.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.