Marketing Specialist

Grand Lodge, Masonic Homes & Acacia Creek•Union City, CA

14d•$90,000 - $105,500•Hybrid

About The Position

Looking for a quirky marketing position with a wide variety of projects and challenges? Ready to make your mark on a 176-year-old organization? As the Marketing Specialist for the Masons of California, you will primarily market the Masonic Homes of California in Union City and Covina, Acacia Creek Retirement Community, Masonic Center for Youth and Families, and for our social services division, Masonic Outreach Services. In this role, you will market our wellness resources, social services and our vibrant retirement communities through live events (12-20 a year), direct mail, digital, print and other channels. Plus, you’ll learn a ton about the fascinating world of Freemasonry. Your marketing acumen and ability to strategize with a collaborative, creative team will make a lasting impact in California and beyond. Your work will inspire and motivate our residents and members. You love a challenge, work well with a team, and strive for excellence. You will work with long-time employees, residents and members who are passionate and excited about leadership, making true friends, and impacting our society in positive ways. Join our team! The Masons of California is a nonprofit membership organization with more than 35,000 members and 330 lodges throughout the state. We are a values-driven organization, committed to a culture of leadership, philanthropy, service, and continued learning. Our members, clients, and staff are some of the most generous and devoted of any membership organization in the world. We are committed to our employees’ well being. We foster a culture of excellence by building trust and encouraging professional and individual growth. Every day, our employees contribute to something important: Carrying out our philanthropic vision throughout California by improving the lives of members, strengthening community ties, and, in many cases, literally saving lives. Check out our most recent Annual Report to learn more about us.

Requirements

Demonstrated ability to create and achieve consensus for tactical and strategic marketing plans across channels
Excellent organizational skills; ability to meet multiple demands, stakeholders, and deadlines in a fast paced environment
Demonstrated experience building effective direct mail, online and digital marketing campaigns
Demonstrated experience planning and marketing events
Excellent writing, editing, and proofreading skills
Demonstrated experience in project management tools such as Asana and Base Camp
Excellent verbal and interpersonal communication skills
Excellent attention to detail and accuracy
Strong leadership skills; ability to work with leaders, members, management, and employees
7+ years’ experience planning and executing marketing campaigns for senior living, non-profit organization, member/association organization, or marketing agency
BA in Communications or Marketing
Experience working in:
Senior living communities or similar
CRMs such as Welcome Home, MatrixCare, and others
Digital marketing tools, such as Google AdWords, Facebook, TikTok, and other digital marketing platforms
Digital asset management systems and other digital collaboration tools, such as TEAMS and BrandFolder

Responsibilities

Responsible for lead generation for our senior living communities, social services and mental health divisions. Audiences include the general public and our membership and their families.
Meets with sales and management teams to determine needs and marketing goals.
Manage and executes marketing campaigns, including direct mail, social, search, email and in-person marketing opportunities with in-house and agency teams. Collaborates on print advertising, direct mail pieces, brochures, and other marketing materials to support the sales process.
Oversees and maintains content and SEO on key websites.
Plans and markets events on behalf of the sales team.
Analyze and report on marketing results in our CRM with sales team on a regular basis.
Foster and maintain collaborative marketing counsel