Marketing Specialist

Wolters Kluwer•Kennesaw, GA

18d

About The Position

The Marketing Specialist, Growth Marketing, is responsible for developing, executing, and measuring all lead-generation campaigns to drive qualified leads into the pipeline for the mid- to large-sized (regional sales team) in the U.S. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results.

Requirements

Bachelor’s Degree in Marketing, related field, OR equivalent 4+ years of business experience
Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)

Nice To Haves

Demonstrated ability to identify, recommend and position products to optimize revenue potential
Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
Ability to work independently and in a team environment in a positive and supportive manner
Strong analytical, problem-solving and decision-making skills
Ability to manage multiple projects simultaneously and achieve goals without conflict
Creative, flexible, and inquisitive with strong initiative and self-motivation
Excellent follow-through, attention to detail, and time management skills

Responsibilities

Develop a strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI
Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics.
Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics
Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition
Work closely with their growth marketing team members to ensure there is alignment across marketing campaigns and messaging
Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
Proactively identifies and champions new revenue opportunities
Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties