Marketing Specialist

DURANGO & SILVERTON NARROW GAUGE RAILROAD CO • Durango, CO

11d • $20 - $26 • Onsite

About The Position

Durango Silverton Railroad is currently seeking an experienced Marketing Specialist to join our growing team. We are searching for a positive-minded, passionate, self-starter keen to make an impact in a collaborative environment. Join our industry-leading marketing team and help us build a marketing program for one of the top brands in the Colorado Tourism industry. The marketing specialist will manage multiple print, video and digital marketing projects and tasks simultaneously. Their primary function will be the execution and evaluation of a variety of marketing tasks supporting the marketing team.

Requirements

• Experience in project planning, analytical, budgeting, program management, organizational and interpersonal skills.
• Digital marketing background; emphasis and knowledge in common tools for Email, Social, Google analytics, and Content Management Systems (Wordpress preferred)
• Proficient in Microsoft Office
• Excellent writing and editing skills
• Strong oral communication skills
• Positive can-do mindset; turning ambiguous concepts into successful projects
• Excellent attention to detail and ability to multi-task
• Degree in Marketing preferred with tourism background; equivalent work experience acceptable.
• Knowledge of print advertising, e-mail and direct mail programs
• Knowledge of magazine layout and publishing

Responsibilities

• Magazine layout, graphic design, writing, editing, photo selection for All Aboard Magazine. Assist with layout of select pages. Manage content development.
• Maintain D&SNG Web Site Be the primary POC and content manager for the web site, keep information up-to-date and use data to suggest and make improvements Review Web site on a regular basis to ensure accuracy; building processes to ensure timely updates are completed Content updates which include photo gallery feature, event photos, package information, scheduling, news and events
• Social Media, Print Publications other than AA, and Newsletters Facebook: stay updated on changes. Post information, links, events, photos regularly Regular postings on Twitter and Instagram and Pinterest Keep updated and evaluate values of future Social Media opportunities. Research opportunities for free listings in print and online publications and submit information on a regular basis (Example: Colorado Life, Colorado Timetable, etc.) Update event listings on partner websites & properties (e.g. DATO and BID). Slide show presentations for onsite property display advertising Maintain and update presentations in the Durango Depot with appropriate photography and information Coordinate the designs seasonally
• Content Management Manage website updates through Wordpress Catalogue images and video as necessary Work with videographers in order to update various videos Update as need acceptable use policies for content Maintain Photo Library, Develop and manage marketing materials Work with Marketing personnel to create photo library for media requests. Look at options for getting photos distributed/downloaded from our Web site Maintain/Update Dropbox or other video storage sites Provide and edit, as necessary, photos for media requests, ads, Web site
• Other Marketing duties as needed Perform editorial and proofing duties as requested Assist with passenger correspondence when needed Coordinate with and escort media personnel on Railroad property; including photographers and videographers as needed Support with onsite Railroad events as needed Assist in updating of various templates for newsletters, brochures etc.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees