Marketing Specialist

Frontier Psychiatry•Billings, MT

9d•Remote

About The Position

Frontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth. We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada. This role exists to turn momentum into a repeatable growth system. You won’t be starting from zero. Frontier has: Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits An employee eNPS of 53, well above industry benchmark A strong and growing brand presence You’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels → to real patient growth.

Requirements

2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organization
Experience managing HubSpot or a comparable CRM platform
Strong writing and editing skills with the ability to simplify complex topics
Experience managing brand social media accounts
Competence in basic graphic design for marketing materials
Familiarity with SEO and content marketing best practices
Comfort working in a fast-moving, ambiguous environment
Excellent time management skills with the ability to prioritize numerous tasks through completion

Responsibilities

Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
Build and maintain marketing automation that supports patient and referral journeys
Monitor performance and continuously improve conversion across the funnel
Plan and execute email campaigns from strategy through performance analysis
Support patient acquisition by scaling lead generation and self-referral channels
Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
Plan, create, schedule, and analyze content performance
Support development and execution of a YouTube content strategy
Write and publish blogs, website content, and digital materials that are clear and accessible
Create marketing collateral including one-pagers, presentations, and digital assets
Ensure brand consistency across channels and materials
Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work
Coordinate direct mail campaigns and conference logistics
Support event execution, including materials and follow-up
Collaborate with internal teams and external vendors to align messaging and execution
Track and report on marketing performance metrics
Identify trends, insights, and opportunities for improvement
Contribute to marketing strategy as Frontier expands into new markets

Benefits

100% remote work
120 hours of paid vacation
40 hours of sick time
Your birthday off with pay
9.5 paid holidays
401(k) with company match
100% employer-paid employee-only premiums for medical, dental, vision, and accidental insurance
HSA plan option
Stock options
Company-provided equipment