Marketing Specialist

Alamo Group Inc.•Fremont Township, MI

About The Position

The Dealer Development & Marketing Specialist is responsible for assisting in the planning, developing, and implementing the strategies aligned with our Dealer Development and Marketing departments and our affiliated brands. Reports to the Director of Dealer Development & Marketing.

Requirements

Excellent communication skills with the ability to form and maintain good relationships internally and externally
Effective time and data management skills
Microsoft Office program skills
Strong interpersonal, negotiation and influencing skills
Results orientated and organized with the ability to plan and deliver against deadlines
Strong analytical, planning and problem-solving skills
Excellent attention to detail skills
Assertive, optimistic, resilient and welcomes change
Self-motivated and able to work under pressure
Demonstrated ability to exhibit and model Alamo Group's Leadership Core Competencies:
Leading Change / Change Management: Ability to drive improvement of team, division, and corporate goals and objectives through people. Ability to balance change and continually strive to improve business performance.
Leading People / Teamwork: Ability to design and implement strategies which maximize employees' potential and foster high ethical standards in meeting the team, division, and corporate objectives.
Communication: Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the organization.
Business Acumen: Understands and interprets business financials and metrics and utilizes latest business strategies. Focuses on outcomes and creates opportunities for success. Acquires and utilizes human, financial, material and information resources effectively.
Results Driven: Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement

Responsibilities

Oversee the new dealer onboarding process, including drafting dealer agreements, overseeing executive approvals, and participating in new dealer onboarding meetings.
Update internal dealer maps, dealer finder tool and dealer list as needed.
Run EDA data for territory managers.
Provide feedback for dealer excellence program by reviewing dealer issues reported by end-users, requesting appropriate reports, inputting data into the program spreadsheet, and assisting in annual review preparation.
Assist in coordinating dealer council meetings.
Assist in coordinating dealer meetings.
Support territory managers by providing data on dealer accounts as requested.
Complete special project duties as requested in support of the dealer development team.
Complete, submit and track anti-corruption documentation.
Maintain information on the dealer portal (Intranet), including relevant product comparisons, model information, service bulletins, dealer communications, financial information, and all other information that Dealers reference on the dealer portal.
Instruct dealers on how to utilize the parts E-commerce site (Shop Morbark), and how to look up order parts.
Update and maintain dealer parts & sales training presentations and adjust as needed.
Promote training classes through collaboration with territory manager, parts personnel, and marketing to ensure that dealers are taking advantage of available training, and factory-based classes are filled.
Work with our training specialist to develop new coursework for future training classes
Assist in managing the dealer development functional mailbox and responding to Teams requests for assistance.
Make updates to the Morbark, Rayco, Denis Cimaf, and Boxer websites as needed. Work directly with Spring Street consultants on any adjustments to be made to page templates.
Utilize Adobe programs to update spec sheets, product brochures, pocket guides, etc. as needed and send them to print.
Assist Director of Dealer Development and Marketing in the development of marketing and promotional materials, including video editing, social media posts, utilization of appropriate hashtags, etc. Programs utilized include Adobe Rush, Canva, Meta, and TikTok.
Update dealer finder on the website by utilizing the Soci platform.
Assist with internal and external Morbark events.
Assist with photography of parts and equipment as needed.
Backup the Marketing & Dealer Development Coordinator and Market Specialist as needed.
Support the Director of Dealer Development and Marketing with tasks and special projects needed to support the department.