Marketing Specialist

Office Practicum•Fort Washington, PA

1d•Remote

About The Position

We’re looking for a hands-on Marketing Specialist to support campaigns, content, and broader marketing efforts across a fast-paced, growth and revenue-focused B2B healthcare marketing team. In this role, you’ll contribute across multiple areas — from campaign execution and content development to supporting product launches and go-to-market efforts. You’ll help coordinate timelines, manage deliverables, and step in where needed to keep projects moving and ensure everything runs smoothly from initial planning through launch. You’ll also take ownership of your projects and initiatives, helping drive them forward with minimal oversight. If you enjoy variety in your day-to-day work and like being in the middle of the action — writing, building, coordinating, and executing — this could be a great fit for you.

Requirements

Strong writing and content creation skills, including sales enablement materials
Exposure to product marketing or go-to-market initiatives
Familiarity with marketing automation and CRM tools
Light design skills (Canva, Adobe, or similar)
Basic understanding of SEO, GEO, AEO, and website content best practices
Thoughtful and detail-oriented, ensuring the work you produce is accurate, polished, and aligned with our brand
Strong critical thinking and problem-solving skills, with the ability to think through challenges, identify next steps, and keep projects moving independently
Accountable and results-driven, taking ownership of tasks and keeping projects moving forward.
Highly organized and able to manage multiple projects and shifting priorities
Strong attention to detail and commitment to high-quality work
Clear and effective communicator
Adaptable and comfortable working across different projects and teams
Proactive and dependable, with the ability to take initiative while knowing when to ask questions
BS/BA in Marketing, Communications, Business or Business Administration, Public Relations, or Journalism preferred
3–4 years of experience in B2B marketing

Nice To Haves

Experience in healthcare, EHR, or health tech is a plus

Responsibilities

Support the planning and execution of multi-channel marketing campaigns for prospects and customers in partnership with the Senior Manager, Growth + Revenue Marketing
Develop digital campaign assets, including emails, landing pages, and video content
Manage timelines and coordinate with team members to keep campaign deliverables on track
Ensure all campaign elements — messaging, assets, targeting, and approvals — are finalized before launch
Write and edit content, including emails, blogs, landing pages, social posts, and other sales enablement materials
Ensure messaging is clear, engaging, and aligned with our brand voice
Work with internal subject matter experts to turn complex healthcare concepts into clear, engaging content for prospective and current customers
Manage and maintain our social media presence
Create, schedule, and publish content aligned with campaigns and brand messaging
Ensure consistency and quality across all content and social posts
Identify new content opportunities based on campaign goals, product priorities, and market trends
Track content performance and recommend adjustments to improve engagement and conversion
Support go-to-market execution by coordinating timelines, deliverables, and cross-functional inputs for product launches and campaigns
Partner with Product and Sales to gather insights and competitive intelligence, ensure alignment, and translate product updates into clear, usable internal and customer-facing materials
Maintain and update product messaging, positioning, and sales enablement materials to ensure accuracy and consistency across channels
Shape messaging frameworks and value propositions for new and existing products
Provide feedback from campaigns and customer interactions to inform product marketing strategy