Marketing Specialist

Brakebush • Westfield, WI

17d • Hybrid

About The Position

The Marketing Specialist supports the marketing department’s initiatives with the planning, executing, communicating, tracking, and evaluating of marketing programs, such as product and promotional campaigns. This position conducts market research and provides insights for marketing campaigns, market trends and the competitive landscape and creates content and materials designed to keep the company on track to reach our sales goals.

Requirements

• Bachelor’s degree in marketing, business administration, communications or related field or 4-6 years of experience in marketing
• Must have strong organizational and project management skills as well as attention to detail
• Excellent writing, storytelling and editing skills with proficiency in SEO writing techniques
• Strong verbal communication skills
• Firm grasp on various marketing platforms, channels, and best practices
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have the ability to work independently and function as part of a team
• Must have strong analytical skills to analyze metrics and create reports
• Proficient in Microsoft Office Suite and Adobe Creative Suite

Nice To Haves

• Prior business-to-business marketing experience
• Willingness to advance knowledge and skills by attending training and conferences and sharing with other team members

Responsibilities

• Manages marketing campaigns, including communicating campaign deliverables, objectives, and timelines to project teams and vendors, creating and producing marketing collateral, managing database, and providing instructions for promotion or use
• Evaluates and monitors campaign performance on an ongoing basis by developing and analyzing key metrics, organizing project calendars, and creating comprehensive reports
• Evaluates and maintains brand image and product information on all platforms and materials to ensure consistent messaging – including website and external database
• Plans, organizes, and executes the logistics for trade shows, exhibitions, and industry events to maximize brand exposure and lead generation
• Maintains inventory and directory of sales support materials, including those for trade shows, conferences, events, and meetings, by identifying, coordinating, and assembling requirements and making sure all resources are accurate and current while coordinating new material creation as needed
• Plans, organizes and executes the logistics for trade shows, exhibitions, and industry eents to maximize brand exposure and lead generation
• Conducts research into competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing, and analyzing data
• Manages relationships with external vendors to ensure high-quality and timely execution of marketing programs and to ensure competitiveness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level