Marketing Specialist

Credent Wealth Management•Auburn, IN

45d

About The Position

The Marketing Specialist is responsible for driving client acquisition and engagement across retail and mergers & acquisitions business lines. This multifaceted role utilizes creative and analytical skills in digital marketing, lead generation, and design to reflect Credent s core values while growing market presence.

Requirements

Bachelor s degree in marketing, Communications, Graphic Design, or related field preferred, or equivalent work experience
1-3 years of related experience preferred

Responsibilities

Responsible for developing, managing and continuously improving Credent s email marketing campaigns including content, implementation, and measurements for retail and M&A audiences.
Responsible for designing and automating client and lead nurturing journey programs in Salesforce Marketing Cloud.
Responsible for managing, optimizing and updating Google Business Profile listings for the entire organization.
Responsible for maintaining and optimizing Credent s WordPress website, landing pages, and digital content with a focus on SEO and conversion.
Responsible for publishing, and helping to create ongoing content such as blogs, videos, whitepapers, and other content to support marketing and lead generation initiatives.
Ability to design and/or make changes to ads, landing pages, print marketing materials and other marketing assets.
Build and analyze performance reports to evaluate lead generation, campaign effectiveness, and ROI.
Support Credent s internal marketing administrative responsibilities as needed including point of sale material updates and team marketing requests.
Commit to ongoing Salesforce Trailhead training and professional development.
Collaborate across functional business departments including working with Financial Advisor and the Partner Integration team to support firm objectives.
Collaborate and work heavily with external vendors to achieve company goals and quarterly rocks.