Marketing Specialist - Full-Time
About The Position
PENN Entertainment is seeking a Marketing Specialist to join their team. The company is a leading provider of integrated entertainment, sports content, and casino gaming experiences with 43 destinations across North America. They foster a fun, fast-paced, and diverse work environment that supports career growth and offers a competitive Total Rewards package. This package includes wellness programs focused on financial, physical, and mental well-being, day-one medical coverage, 401(k) matching, and annual performance bonuses. The company is also committed to values like diversity and sustainability for its community, team members, vendors, and the planet.
Requirements
- Must be outgoing, energetic and enthusiastic
- Must be an extremely detailed individual with strong critical thinking skills
- Must be a good host and strong communicator with the ability to troubleshoot with guests on or off the phone
- Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and be highly proficient in Microsoft Excel, Microsoft Access, and Microsoft Outlook
- Knowledge of compliance with department, property, and other company properties
- Be familiar with how Advertising and Promotions are orchestrated
- Must be a team player with the ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations
- Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
- Must be familiar with direct marketing principles, including direct mail and email
- Must be familiar with USPS mailing regulations
- Must have a minimum of two years’ experience in related field or bachelor’s degree for accredited college or university
Nice To Haves
- Previous experience with programs like ACSC and Cognos BI is preferred
Responsibilities
- Maintain data integrity of guests within Penn National Database and ensure all updates are maintained
- Create drop schedules for direct mail & digital campaigns for the team as well as vendors
- Communicate direct mail and digital marketing campaigns to all affected departments
- Merging and Purging of duplicated customer accounts
- Respond to guest inquiries regarding all direct and digital marketing campaigns
- Proofreading of all direct and digital marketing program materials
- Coordinating with vendors to produce direct marketing campaigns
- Producing email and mobile marketing campaigns using third-party software tools
- Tracking direct marketing expenses
- Direct Mail and Digital Campaign filing and management of all company excluded guests
- Create and maintain sheets for campaign analysis
- Generate results from customer satisfaction surveys for the property
- Generate all Direct Mail and Digital marketing campaign data files
- Assisting with coupon redemption, gift registration, and special events as needed
- Performing other duties as assigned
- Fostering a fun environment
- Being a gracious host to all guests and co-workers
- Promoting a positive influence in the community and participating in company-sponsored events
Benefits
- competitive Total Rewards package
- wellness programs designed to support our team members' financial, physical, and mental well-being
- day-one medical coverage
- 401(k) matching
- annual performance bonus
- Paid time off is earned according to the local policy and increases with the length of employment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
