Marketing Specialist

Trulieve•Tallahassee, FL

57d•Remote

About The Position

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; https://www.trulieve.com

Requirements

Ability to manage multiple priorities and deadlines in a fast-paced environment.
Bachelor's Degree in Business, Marketing or related field required.
2+ years of working experience in marketing and/or marketing space
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
Stronger written and verbal communication skills
Experience writing creative briefs with the intention of translating business objectives into creative assets
Previous experience managing events and marketing campaigns.
Knowledge of digital marketing, creative iterative process, and event planning.
The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media.
Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders and make decisions based on data and insights.
Acute attention to detail; demonstrated ability for accuracy and thoroughness.
Proven negotiation, problem-solving, organization and project management skills
Knowledge of Microsoft Office (PowerPoint, Excel, Word, Smartsheets, Monday.com)
Must possess a valid driver's license and a clear driving record.
Must be able to pass a level 1 and level 2 background check and drug screening.
Must be at least 21 years of age.
Must possess the mental and physical capacities necessary to perform the job duties.
Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
Professional team-player, collaborative, and open to feedback
Strategic, self-motivated, intellectually curious, innovative and resourceful.
Dynamic communicator with great oral and written skills.
Big picture thinker and adaptable to changing environments.
Detail-oriented, organized and proactive.
Approaches new and different ideas with curiosity and open-mindedness.

Responsibilities

Industry Landscape Research: Keep a pulse on landscape trends and shifts by tracking pricing, promotional activity, and competitive changes.
Activation Logistics & Execution: Assist in planning and executing activations, ensuring operational details are managed effectively.
Product Launch & Campaign Support: Collaborate with the Marketing Manager to plan and execute strategies for product awareness and education-both internally and customer-facing.
Brand Awareness: Support initiatives to strengthen brand presence in the Florida market.
Vendor & Agency Coordination: Communicate with third-party agencies to coordinate event details and share logistics information.
Retail Team Communication: Work directly with retail teams to ensure clear visibility and understanding of activation details.
Merchandise Purchasing: Support purchasing of promotional merchandise for campaigns and activations.
Budget & Inventory Management: Submit purchase requests, track spend against budget, and manage inventory of event supplies.
Performance Reporting: Pull and analyze data to report on activation success and product launch performance using defined KPIs.
Asset & Content Support: Assist in submitting briefs for creative assets that communicate activations effectively.
Web & Event Listings: Submit web requests for blog posts and event listings to promote activations.
Material Transfers: Support requests for transferring swag & merch to retail sites as needed for activations, promotions, etc.
Project Support: Provide support to ad-hoc projects as needed