Marketing Specialist

Atlantic Health System•Morristown, NJ

15d•Hybrid

About The Position

The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted patient and prospect communication programs to support Atlantic Health’s Consumer Experience (CX) objectives. This role reports into the Director, Digital Marketing and will play an integral role in driving consumer experience, patient communication, personalization and consumer journey mapping to drive patient acquisition, engagement, satisfaction and retention.

Requirements

Bachelor’s degree in Marketing, Business, or related field or an equivalent of work history and education
3-5 years of experience preferred in marketing communication development, execution, and optimization
1-2 years of hands-on experience in SMS marketing, in-app messaging or direct mail
Experience producing response reporting and analyzing program results
Exceptional project management, collaboration, and communication skills
Ability to explain complex data in a clear, concise manner, both visually and verbally
Deadline-oriented and comfortable handling multiple initiatives simultaneously
Healthcare experience and familiarity with data privacy regulations (e.g. HIPAA, TCPA) strongly preferred

Responsibilities

Partner with Technology, Operations and Digital Consumer Experience teams to develop and deploy patient communications via MyChart (the Atlantic Health patient portal), SMS, direct mail and automated outbound phone calls
Develop and optimize pre- and post-appointment communication journeys, including appointment reminders and confirmations, billing notifications, patient education and procedure preparation, messages from care teams, treatment adherence prompts, operational announcements, and more
Monitor and analyze response rates and program performance, identify trends, and extract actionable insights
Support the development of dashboards and reporting
Design and execute testing plans and make optimization recommendations based on test results
Leverage marketing communication and automation platforms, streamline the marketing technology stack, and support a 360-degree view of the patient consumer
Drive audience segmentation and targeting, communication preference and consent management, and maintain audience file hygiene and opt-in, opt-out and suppression lists
Track expenses against the marketing budget
Support automation and personalization capabilities development
Manage relationships with internal and external technology partners
Support copywriting, editing and template design
Develop and manage production schedules
Complete additional responsibilities and/or duties as assigned