Marketing Specialist - Retail Media

Panasonic

3d • $75,000 - $85,000 • Remote

About The Position

This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.

Requirements

• Bachelor’s degree in marketing, Business, or related field.
• 5+ years of experience in digital media, preferably with a focus on retail media or e-commerce.
• Strong hands-on experience managing campaigns directly within Amazon Ads (required)
• Strong analytical skills with advanced proficiency in Excel
• Ability to transform data into actionable insights and performance recommendations
• Proven ability to interpret data, identify trends, and drive performance improvements
• Strong problem-solving skills with a results-oriented mindset
• Curious and fast learner with a desire to continuously test and improve
• Strong verbal and written communication skills
• Collaborative team player with the ability to work cross-functionally
• Positive, proactive attitude in a fast-paced environment
• Detail-oriented with strong organizational and time management skills
• Ability to manage multiple priorities and work independently with minimal supervision
• Excellent oral and written communication skills
• Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.
• Flexible, adaptable team player with strong interpersonal skills
• Must be able to work independently with minimal supervision

Nice To Haves

• Experience with additional retail media networks such as Walmart Connect, Target Roundel, Best Buy Ads, or similar platforms (preferred)
• Experience working with Vendor Central; Seller Central experience a plus
• Experience working with media agencies and cross-functional teams
• Experience with tools such as Pacvue, Skai, Profitero, Helium 10, or similar platforms
• Familiarity with retail media dashboards and reporting tools

Responsibilities

• Execute and optimize campaigns across Amazon Ads (primary focus), as well as Walmart Connect, Target Roundel, Best Buy Ads, Costco, and other retail media networks
• Monitor campaign performance and drive continuous optimization against KPIs such as ROAS, CPA, CTR, and conversion rate
• Partner with agency teams to ensure timely execution, asset delivery, and campaign performance improvements
• Implement A/B testing strategies and apply learnings to improve efficiency and scale
• Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and overall campaign performance
• Ensure media budgets are controlled within KPI limits established by the business units.
• Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences
• Apply a test-and-learn mindset to continuously improve campaign outcomes
• Analyze campaign, sales, and shopper data to identify trends, insights, and optimization opportunities
• Translate complex data into clear, actionable recommendations that drive performance improvements
• Maintain dashboards and support performance reporting using tools provided by the Business Intelligence team
• Ensure accuracy and consistency across retail media reporting and dashboard tools
• Support competitive benchmarking and market research initiative
• Partner with Sales, Category, Marketing, and Creative teams to align campaigns with promotional calendars and product launches
• Coordinate digital shelf initiatives including PDP optimization and Brand Store updates
• Ensure alignment across internal teams and agency partners to support campaign success
• Support budget pacing, track media spend, and assist with invoice management and reconciliation
• Maintain campaign documentation and assist with purchase order creation.
• Ensure strong attention to detail across all campaign and operational processes
• Stay current on retail media trends, platform updates, and emerging technologies
• Demonstrate curiosity and a willingness to learn and apply new tools, including AI, to improve workflows and campaign performance
• Recommend new tactics, platforms, and optimizations to expand reach and drive incremental sales

Benefits

• Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:
• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees