Marketing Specialist - Performance Media

Rally House•Miami, KS

1d•$55,000 - $70,000•Onsite

About The Position

The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.

Requirements

Experience using Meta Ads Manager and Google Ads
Familiarity with performance marketing concepts, audience targeting, and conversion tracking
Strong analytical and problem-solving skills
Takes initiative and delivers results with a high degree of accuracy and attention to detail
Bachelor’s degree in marketing, advertising, communications, or a related field
0–2 years of experience managing or supporting paid media campaigns on Meta or Google platforms
Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds

Nice To Haves

Google Ads or Meta Blueprint certification preferred

Responsibilities

Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets
Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics
Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget
Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness
Create and maintain performance reports, offering actionable insights to improve campaigns over time
Work directly with marketing teams in establishing objectives and goals for each campaign