Performance Marketing Specialist

Sweetwater Sound • Fort Wayne, IN

2d • Onsite

About The Position

Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking a Performance Marketing Specialist to support the continued growth of our Marketing team. Reporting to the Director of Performance Marketing, this role will be responsible for assisting in the optimization and growth of digital marketing campaigns within multiple channels including but not limited to paid social, display, and SEM.

In this role, you will work alongside our team to research and understand our brand and partner brands, discover insights into our audiences, and leverage those learnings to develop compelling media campaigns. Responsibilities include data analysis and reporting, performing and monitoring tests, identifying growth opportunities, and day to day account execution. A positive attitude, and the ability to proactively work with multiple internal teams will be essential.

This role requires a strong aptitude towards strategic thinking, interest in music gear, as well as strong attention to detail. A successful candidate will be a highly organized self-starter with the desire to dive into advertising, ad technology, and design.

Requirements

• 1-3 years of experience with major paid media platforms, including Google Ads and Meta Ads is preferred
• Strong attention to detail with the ability to stay organized
• Ability to multi-task and quickly shift priorities

Nice To Haves

• Familiarity and experience in paid search is a plus
• Experience with marketing project management and automation tools is a plus

Responsibilities

• Meet with stakeholders to discuss goals for a given marketing effort.
• Monitor and manage the progress of marketing assets throughout the development cycle.
• Setup campaigns in paid marketing channels, track results of digital marketing efforts, gather performance insights and generate regular reporting.
• Recommend refinements and optimizations to future marketing strategies.
• Support other Performance Marketing Strategists in day-to-day organization and marketing efforts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed