Marketing Specialist - Paid Search

Zaelab

15h•Remote

About The Position

The Marketing Specialist plays a key role in managing and optimizing paid search campaigns for Zaelab’s clients. This is a client-facing contractor role focused on driving measurable performance through Google Ads and Bing Ads while building strong, trusted client relationships. You’ll work closely with clients and internal teams to monitor performance, identify opportunities, and translate campaign data into clear, strategic recommendations. Success in this role means taking ownership of accounts, thinking beyond the numbers, following through thoroughly, and proactively driving performance improvements in a delivery-focused environment.

Requirements

3–5 years of media buying experience, with at least 2 years focused on paid search campaigns
Hands-on experience managing Google Ads and Bing Ads campaigns
Experience working in a client-facing, agency-style environment
Proven track record of improving campaign performance with measurable results
Experience managing existing or legacy paid marketing campaigns and identifying opportunities to quickly impact performance
Comfortable implementing and managing conversion tracking for Google Ads and Bing Ads
Experience scaling eCommerce brands through search marketing
Understanding of customer segmentation and paid media attribution
Experience with Google Analytics
Ability to successfully manage multiple projects and priorities simultaneously
Strong communication skills, client presence, and strategic thinking
Proactive mindset with strong ownership and thorough follow-through
Proficiency with Google or Microsoft Suite (Sheets, Docs, Slides, etc.)

Responsibilities

Manage and optimize paid search campaigns across Google Ads and Bing Ads
Monitor campaign performance, analyze trends, and implement data-driven optimizations
Lead or support biweekly client meetings focused on performance reviews, insights, and optimization discussions
Maintain regular client communication, sharing updates, recommendations, and next steps
Identify and proactively implement opportunities to improve account performance
Audit existing and legacy campaign structures and quickly identify areas for impact
Apply sound judgment around platform automation, including when to lean in and when to challenge default recommendations
Collaborate internally with cross-functional team members to align on priorities, delivery, and client needs
Manage multiple accounts and projects simultaneously with strong organization and attention to detail
Ensure clear ownership and thorough follow-through on action items and recommendations