Marketing Specialist - Industrial & Key Accounts

Red Wing Shoe Company • Red Wing, MN

9h • Hybrid

About The Position

The Marketing Specialist – Industrial & Key Accounts plays a critical role in bringing marketing strategy to life through execution across multiple channels. This position partners closely with cross-functional teams to deliver impactful marketing initiatives that support business objectives, strengthen brand presence, and drive measurable results within industrial and key account channels.
This role is ideal for a hands-on marketing professional who thrives in a fast-paced, collaborative environment and enjoys turning strategy into action.

Requirements

• 2–4 years of hands-on marketing experience, preferably in a coordinator or specialist role supporting brand or channel marketing.
• Experience contributing to cross-functional marketing initiatives in a matrixed organization.
• Working knowledge of digital marketing channels and content development.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines without sacrificing quality.
• Exceptional written, verbal, and interpersonal communication skills.
• Highly organized, detail-oriented, and comfortable working through ambiguity.
• A proactive, solution-oriented mindset with a passion for staying current on consumer trends and behaviors.

Nice To Haves

• Bachelor’s degree in marketing, business, or a related field (preferred).

Responsibilities

• Plan, execute, and measure integrated channel marketing campaigns aligned to business and brand objectives.
• Build, manage, and maintain the annual marketing calendar in support of strategic brand plans.
• Support project planning and status meetings, ensuring timely communication, alignment, and engagement across cross-functional partners.
• Collaborate closely with Ecommerce, Sales, Revenue Operations, Marketing Operations, creative and media teams, and external agency partners to deliver marketing programs efficiently and effectively.
• Coordinate the development and delivery of marketing assets, including digital tools, email and social campaigns, video, and other brand and product marketing materials for global industrial channels.
• Collect and analyze performance data, competitive insights, and post-campaign learnings to optimize future initiatives and improve ROI.
• Process and track marketing vendor invoices against annual brand budgets.

Benefits

• medical, dental, and vision coverage
• health savings and flexible spending accounts
• life and disability insurance
• generous paid time off and holidays
• a 401(k) match
• employee discounts
• valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees