Marketing Specialist II

Arkansas Children's Hospital Northwest • Springdale, AR

2d • Hybrid

About The Position

Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention. Plans and executes initiatives to reach the target audience through the appropriate channels. Assists in analyzing marketing data to help shape future marketing strategies.

Requirements

• High school diploma or GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Nice To Haves

• Bachelor's degree in a related field of study.
• Customer Relationship Management (CRM) - New Skills Academy
• Customer Relationship Management (CRM) - Udemy

Responsibilities

• Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience.
• Makes recommendations for patient/customer/donor experience and process improvements.
• Tracks and reports on effectiveness of marketing campaigns.
• Responsible for ongoing optimization of marketing campaigns and initiatives.
• Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns
• Performs other related duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED