Marketing Specialist I

IDEMIA

2h

About The Position

IDEMIA Public Security, a division of IDEMIA Group, is the leading provider of secure and trusted biometric-based solutions, transforming public and private organizations across the globe. Our industry-enabled and client-specific solutions draw upon decades of expertise in biometrics to revolutionize the fields of public security, justice and public safety, travel and transport, identity, and access control. Built on privacy and trust, our market-leading iris, fingerprint and facial recognition solutions top independent benchmarking for accuracy, fairness and scalability. These exacting standards enable our clients to build safer, fairer societies where people can live, interact, and move about freely. With 4000+ employees around the world and 150+ partners worldwide, we offer more than just a job - we provide a dynamic environment where innovation thrives, opportunities abound, and your talents are valued. Be part of a global leader shaping the future of biometric based technology. Learn more here.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• 2–4 years of experience in a marketing role supporting campaigns, programs, or go-to-market initiatives
• Hands-on experience executing marketing tactics such as email campaigns, content creation, events, digital marketing, or social media
• Strong written and verbal communication skills, with attention to detail and brand consistency
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Experience collaborating with cross-functional teams, including sales, product, or operations
• Basic understanding of marketing performance metrics and reporting (e.g., leads, engagement, conversion)
• Proficiency with common marketing tools and platforms (CRM, email, CMS, or project management tools)

Nice To Haves

• Experience supporting a specific product, service, or business line
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Monday.com or similar)
• Experience coordinating with external vendors or agencies
• Exposure to demand generation, field marketing, or digital marketing campaigns
• Experience working in a B2B environment or growth-oriented organization

Responsibilities

• Own end-to-end marketing strategy and execution for the business line
• Develop targeted campaigns aligned to sales and revenue goals
• Partner closely with sales, product, and leadership to support launches and growth initiatives
• Improve customer segmentation, messaging, and content relevance
• Track and optimize performance using clear KPIs (leads, pipeline, conversion, ROI)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level