Marketing Specialist I - SYM60083934

State of North Carolina

4d • Onsite

About The Position

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team!
The North Carolina Symphony is seeking an enthusiastic team member to be part of our wonderful organization! The Marketing Specialist l is a vital member of the Marketing & Audience Development Department and is responsible for providing consultative work requiring technical knowledge of marketing, sales, and promotional data. Responsibilities include gathering and analyzing patron transactional and engagement data to inform marketing strategies that reach ticket sales goals and develop audiences.

Requirements

• Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and two years of experience in the related field or An equivalent combination of education and experience.
• Must be able to work Monday through Friday, 8:30am-5:00pm and occasional evenings and weekends.
• Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment.

Nice To Haves

• Demonstrated experience performing marketing, communications and engagement strategies.
• Demonstrated experience interpreting patron behavioral trends to build new audiences.
• Demonstrated experience conducting A/B testing to optimize marketing efforts.
• Demonstrated experience identifying and defining key performance indicators (KPIs).
• Demonstrated experience recommending target audiences for promotional marketing campaigns.

Responsibilities

• Uses working knowledge of marketing concepts and procedures.
• Analyzes and interprets marketing and sales data to draw valid conclusions to inform marketing strategies.
• Gathers pertinent data from a variety of sources and to present it orally or in various written formats.
• Deals successfully with a wide variety of people including stakeholders, staff, media and the general public.

Benefits

• Eligible state employees are entitled to comprehensive benefits, including a variety of leave options, professional development opportunities, insurance, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level