Marketing Specialist, Event Marketing and Social Media

Capacity • St. Louis, MO

4d • Remote

About The Position

The role:

Capacity is seeking an enthusiastic and detail-oriented Marketing Specialist to play a critical role in driving our brand presence through high-impact events and engaging social media strategies. This is a dynamic position for a motivated self-starter who thrives on logistical execution, content creation, and real-time community engagement. You will be instrumental in ensuring our events—both virtual and in-person—are successful lead-generation machines and that our social channels reflect our innovative mission and vibrant culture.

Requirements

• Previous experience (internship or entry-level) in a B2B marketing role, with direct exposure to event planning or social media management.
• A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Familiarity with event planning fundamentals, including budgeting, vendor negotiation, and on-site execution.
• Experience managing event-related platforms.
• Proven understanding of best practices, algorithms, and content formats across major professional social media platforms (especially LinkedIn).
• Comfort using social media management tools (e.g., HubSpot, Denim Social) for scheduling and analytics.
• Basic proficiency in creative tools (e.g., Canva, Figma) for quick content creation and editing.
• Exceptional organizational skills and meticulous attention to detail, capable of managing multiple projects simultaneously under deadlines.
• Strong written and verbal communication skills; comfortable writing engaging, brand-appropriate social copy.
• A proactive, results-oriented attitude with an eagerness to learn and take ownership of projects.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot) is a plus.

Responsibilities

• Support the planning, coordination, and execution of company events, including industry trade shows and webinars.
• Manage pre- and post-event logistics, including vendor communication, internal stakeholder coordination, securing booth space, managing registration platforms (e.g., Contrast), and coordinating collateral (swag, signage).
• Track event budgets, measure event performance against KPIs (e.g., MQLs, attendance rate), and provide detailed post-event reporting.
• Coordinate on-site event execution, ensuring a seamless experience for staff, partners, and attendees.
• Execute the day-to-day management of Capacity’s main social media channels (LinkedIn), including content scheduling, publishing, and real-time community monitoring.
• Develop engaging short-form content (e.g., graphics, short videos, polls) to promote events, product launches, thought leadership, and company culture.
• Monitor social media trends, analyze performance using native platform analytics, and provide insights to optimize posting schedules and content strategies.
• Act as the primary point of contact for social media community engagement, responding to comments, direct messages, and fostering positive interactions.
• Collaborate with the Content and Design teams to ensure event and social media content is brand-consistent, compelling, and aligned with campaign objectives.
• Support the repurposing of event content (e.g., presentation slides, recordings, key takeaways) into engaging social media assets and post-event email nurture campaigns.
• Work closely with the sales and revenue operations team to ensure timely and accurate lead capture, upload, and distribution following all events.
• Maintain organized tracking and reporting of all activities within the CRM/marketing automation platform.

Benefits

• Employer-paid health insurance (for you and your eligible dependents)
• Profit Interest Units/incentive compensation
• Unlimited vacation policy
• 401(k) with a company match
• Short term disability insurance
• Group life AD&D insurance
• A supportive, diverse workplace where we prioritize respect for each other and our clients
• A fun and collaborative team culture

What This Job Offers

• Job Type: Full-time
• Career Level: Intern