Marketing Specialist, Demand Generation (Hybrid)

First American Financial • Santa Ana, CA

59d • $62,700 - $83,575 • Hybrid

About The Position

First American Data & Analytics is seeking a proactive and detail-oriented Marketing Specialist, Demand Generation with 3+ years of experience to support the execution of demand generation campaigns and go-to-market (GTM) strategies that drive qualified leads and revenue growth. This role requires exceptional organizational skills, a willingness to learn, and the ability to work cross-functionally with multiple marketing managers, sales teams, leadership, and product stakeholders. The ideal candidate is a strong communicator who thrives in a collaborative environment and is passionate about executing impactful marketing and GTM initiatives.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 3+ years of experience in demand generation, GTM strategy execution, B2B marketing, affiliate, influencer, or partnership marketing, preferably in a SaaS, FinTech, or online marketplace.
• Proficiency with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), tracking platforms (e.g., Everflow, Stripe, Meta, Google, YouTube) and Microsoft Office Suite.
• Familiarity with affiliate networks and tracking platforms (e.g., Everflow, Salesforce, HubSpot, Stripe, Meta, Google, YouTube).
• Strong understanding performance marketing metrics, attribution, and conversion optimization.
• Proven track record of driving measurable business growth
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent verbal and written communication skills, with a strong ability to collaborate across teams.
• A proactive mindset and a willingness to learn and adapt to new tools, processes, and strategies.
• Self-starter with a strategic mindset and hands-on executional ability.
• Experience working cross-functionally with product, legal, design, and content teams.
• Comfortable with public speaking, presentations and engaging effectively.

Responsibilities

• Assist in the planning, development, and execution of multi-channel demand generation campaigns, including email, paid media, social media, content syndication, and webinars.
• Support go-to-market (GTM) strategies for new product launches, campaigns, and initiatives, ensuring alignment with overall business goals and market needs.
• Collaborate with marketing leadership to create and optimize campaigns that align with GTM plans, target audience needs, and revenue objectives.
• Contribute to market research efforts to identify customer pain points and competitive differentiators, incorporating insights into demand generation and GTM strategies.
• Manage day-to-day campaign activities, including scheduling, tracking, and reporting on performance metrics.
• Coordinate with creative designers and build content yourself to produce compelling assets, such as landing pages, emails, ads, and promotional content.
• Test and refine campaign elements, including messaging, targeting, and delivery methods, to optimize ROI.
• Work closely with multiple marketing managers to ensure alignment on strategies, deliverables, and GTM plans.
• Partner with sales to facilitate the lead handoff process, track progress, and gather feedback on campaign effectiveness.
• Collaborate with product leadership to develop messaging and collateral that showcase product benefits and align with GTM and customer needs.
• Serve as a key point of contact for cross-departmental coordination, ensuring seamless execution of integrated campaigns.
• Track and analyze campaign performance metrics, including MQLs, SQLs, pipeline growth, and ROI.
• Use marketing automation and CRM tools (e.g., HubSpot, Salesforce) to monitor lead flow and campaign effectiveness.
• Prepare and present performance reports to marketing leadership with recommendations for future optimizations.
• Coordinate the affiliate marketing, including program structure, partner recruitment, performance tracking, and commission optimization.
• Identify, vet, and activate influencers across platforms (YouTube, Instagram, TikTok, podcasts, blogs, etc.) who align with our brand and audience.
• Coordinate recruiting high-potential affiliates and influencers through direct outreach, industry networking, events, social platforms, and partner referrals.
• Coordinate and support influencers and affiliates through campaign development, onboarding, deployment, and content optimization. Ensure they understand the product, target audience, and promotional best practices.

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Insurance Carriers and Related Activities
• Number of Employees: 5,001-10,000 employees