Marketing Specialist, Client Engagement

Sidley Austin LLP•San Francisco, CA

7d•$110,000 - $130,000•Hybrid

About The Position

The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market, create opportunities for lawyers to connect and build relationships with clients and prospective clients, and support the business development objectives of the practices in the office/region. The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers, to ensure the success of our regional marketing initiatives.

Requirements

A Bachelor’s degree from an accredited university
A minimum of five (5) years of professional marketing, business development, or other relevant experience
A minimum of two (2) years’ experience planning and leading events in a professional services environment
Proficiency in Microsoft Office and Outlook
Excellent writing and proofreading skills
Strong organizational skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities

Nice To Haves

Strong understanding of social media platforms and digital marketing
Advanced knowledge of marketing databases and technologies to track, maintain, and disseminate content, such as Vuture, SalesForce, and InterAction
Solid understanding of the competitive landscape in the local/regional market

Responsibilities

Develops, plans, leads, and executes Firm-sponsored programs for current and prospective clients
Serves as the marketing lead for events and sponsorships
Creates event plans and managing critical dates and timelines
Drafts and managing internal and external communications related to the program, including coordinating with the Digital Marketing team on postings to the Firm’s website and social media channels
Collaborates with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and prep, handout materials, nametags, site management, visual presentations, and follow-up
Supports the office/region’s client entertainment activities, including management of the Firm’s ticket assets and allocation system
Coordinates the production and distribution of various legal updates sent to clients, including formatting documents for print, web, and email, obtaining appropriate approvals from lawyers and colleagues, posting to the website and other databases, and creating post-distribution readership reports
Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives, evaluating the ROI of activities to recommend and plan future efforts
Supports the maintenance of and engagement with the Firm’s CRM system in the office/region, and leverages the system to connect lawyers, clients, and other contacts
Identifies, tracks, and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts
Assists in the onboarding and integration of new lawyers and lateral partners
Assists in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profile
Works on special projects as requested by the (Senior) Marketing Manager and office leadership