Marketing Representative (Hybrid)

NYCM Insurance•Edmeston, NY

1d•Hybrid

About The Position

The Marketing Representative (Hybrid) will collaborate with marketing managers and the sales team to drive lead generation and identify upsell opportunities. This role involves assisting agents in growing their business by promoting company products and services, and proactively identifying new product needs in a dynamic personal and commercial market. The position covers Delaware, Broome, Chenango, Otsego, and Madison counties, with additional surrounding areas as needed.

Requirements

High School diploma
Business experience equivalent to a bachelor’s degree
Valid New York State Driver’s license with acceptable driving record

Nice To Haves

Proficient and thorough working knowledge of underwriting guidelines, company growth/sales initiatives, pricing goals and rate changes, and company products
Working knowledge of product management data
Proficiency in agency contracts and monthly experience
Strong working knowledge of coverages claims handling, and accounts as well as familiarity with internal technology systems
Ability to evaluate and maintain agent relationships for profitability
Good computer skills
Ability to make accurate, timely decisions
Documentation, organizational, prioritization, and multi-task skills
Strong oral, listening, and written communications skills
Good presentation skills
Customer service oriented
Strong professional interpersonal skills
Professional adaptable approach to independent or team work and change

Responsibilities

Develop robust knowledge of all product lines and services
Execute marketing strategies
Engage in daily agency interactions either in person or virtually
Proficiently communicate underwriting processes, company growth/sales initiatives, pricing goals and rate changes, and products
Create customized agency growth plans
Report weekly/monthly on the status of field marketing activities
Identify opportunities for growth through new agency appointments and book transfers
Provide market intelligence to internal teams to support development of new products
Chronicle daily activities/interactions by utilizing company assigned databases/tools
Document and share customer intelligence with the sales team
Track expenses in an organized fashion
Cultivate and develop good working relationships within the organization
Develop and maintain new and existing agency relationships to engage in growth conversations
Attend industry events/functions to cultivate relationships and sell products
Monitor industry trends and competitor activities
Other duties as assigned