Marketing Representative

Berkley•Tampa, FL

2d•Hybrid

About The Position

The Marketing Representative is responsible for marketing duties in partnership with the underwriting department. This role reports to the President. Key duties include increasing our brand awareness, managing social media and website, managing broker distribution, identifying new production sources, tracking competitor activities, and measuring broker success.

Requirements

2+ years of marketing or business experience; experience working within insurance or a related field is preferred.
Experience working with internal and external customers, including brand communications, appetite information, goals and expectations.
Experience promoting effective marketing and sales strategies.
Excellent oral and written communication skills.
Strong attention to detail with experience managing and organizing customer data.
Experience building, analyzing and communicating data.
Proven experience working collaboratively and leading innovative ideas and processes
Must be technology focused and proficient in the use of a computer and its applications

Nice To Haves

experience working within insurance or a related field

Responsibilities

Collaborates with the underwriting department in identifying and establishing new customer relationships, rehabbing underperforming relationships and terminating non-performing relationships.
Assists in developing and executing targeted, integrated marketing & communications plans to drive business growth and Berkley Edge relevancy, brand and value proposition.
Manages social media including LinkedIn, the website and intranet.
Coordinates broker visits in conjunction with the underwriting department.
Coordinates company events.
Links marketing strategies and practices to company strategies.
Builds messaging to communicate broad overview of the company operations including a basic knowledge of the company’s products and appetite.
Identifies and acts on opportunities to share knowledge with both brokers and our underwriting staff.
Networks with peers and outside resources to exchange ideas and information.
Identifies and evaluates influence of competitor strategies and actions in local territory or line of business and its effects on the company’s business. Shares those observations with the underwriting department.
Coordinates company participation at Industry events and conventions, including WSIA, PLUS, TSLA, FSLA, CIWA, etc.
Utilizes company software including Power BI, Excel, CRM, to track and report key marketing data.