Marketing & Publicity Associate - Childrens

Sourcebooks•New York, NY

7d•$23 - $24•Hybrid

About The Position

Are you a children’s book lover and rising publishing pro looking to grow your career? Do you want to create impactful campaigns that put magical stories into the hands of young readers—and help shape the future of bestselling kids’ brands? Sourcebooks, home to award-winning and bestselling children’s books, is looking for a Marketing & Publicity Associate to join our dynamic Impact Marketing team. This is a perfect next step for someone currently working at the assistant level in publishing who is eager to take on more ownership, creativity, and strategic collaboration. As a Marketing & Publicity Associate, you’ll lead marketing and publicity efforts for a list of standout titles and brands within our children’s division—primarily focused on juvenile fiction for ages 0–8. From long-range campaigns and media strategy to digital marketing and influencer outreach, you’ll help books thrive in the marketplace and reach readers in meaningful ways. You’ll gain visibility into every part of the publishing and marketing pipeline, working closely with sales, digital, retail, and editorial teams. You’ll also build strong relationships with authors and the broader children’s book community through events, media placements, and grassroots promotions. This role may be performed remotely, or on a hybrid basis in our Naperville or New York City offices. There maybe occasional in-person meetings and travel to our Naperville office. The hourly pay range for this role is $22.50–$24.04. Initial offers are typically made at $22.50 per hour, with placement within the range based on job-related factors such as relevant experience, location, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.

Requirements

1-3+ years of experience in book publishing, marketing, publicity, or a related field
Strong writing skills and confidence in crafting pitches, press releases, and social content
A keen understanding of how stories connect with readers – especially in the children’s space
Ability to manage multiple projects and deadlines with attention to detail
Enthusiasm for collaboration, and comfort presenting your ideas and plans to internal and external partners
Above all—you love books and want to be part of a team that’s shaping the future of children’s publishing

Responsibilities

Own the marketing and publicity strategy for a selection of Sourcebooks Kids frontlist and backlist titles
Develop and pitch creative media stories, press materials, and round-up opportunities
Build relationships with media, influencers, and industry professionals to boost author and brand visibility
Coordinate author events, festivals, and tours in partnership with the Events Manager
Collaborate on advertising and social media strategies
Represent marketing efforts to authors, helping them develop grassroots campaigns and launch events