Manager, Publicity

Paramount • New York, NY

5d • $74,000 - $110,000

About The Position

The Manager of Publicity will report to the VP of Publicity, Direct to Consumer and will be tasked with supporting the development and execution of publicity strategies that generate media coverage and elevate Paramount+ Originals. This role requires contributing to publicity efforts that drive measurable outcomes including media impressions, social commitment, and brand visibility.

This individual will support publicity campaigns from development through premiere, assisting with talent coordination, press events, and content positioning. They will build relationships with entertainment reporters, people in industry media, and agents for PR and celebrities.

You must collaborate appropriately with different departments such as marketing, awards, and talent relations, as well as with content strategy and production teams. Working with external studios, talent agencies, and publicity firms is also important.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
• 5+ years of experience in entertainment publicity for television, streaming, or film.
• Experience in supporting promotional plans and working with media contacts.
• Experience with both scripted and unscripted content publicity.
• Experience working on campaigns that achieved measurable media attention.
• Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.
• Highly organized with extraordinary attention to detail.
• Communicates appropriately with talent and senior stakeholders. Understands talent sensitivities and contract obligations.
• Ability to grow your network with professionals in entertainment journalism, such as those in TV programs, major publications, industry media, podcasts, and online platforms.
• Insight of how publicity drives subscriber commitment, content discovery, brand perception, and platform differentiation. Ability to track and report campaign impact through metrics.
• Proven ability to work with talent, creators, agents, managers, and external publicists. Known for professionalism, discretion, and building productive partnerships.
• Flexible and responsive to changing priorities, shifting timelines, and evolving media landscape. Adjusts approaches based on performance data and market conditions.
• Clear communicator who can appropriately present information to executive team and stakeholders.
• Proficient insight of social media platforms, digital media trends, influencer landscape, and how earned media amplifies through digital channels.

Nice To Haves

• Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts.

Responsibilities

• Assist in implementing public relations plans across traditional media, digital platforms, social media, podcasts, and emerging content channels.
• Help craft compelling narratives and positioning that differentiate Paramount+ content in the streaming landscape.
• Provide support on premiere timing, publicity windows, and launch strategies
• Execute media outreach that secures placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
• Assist in development of press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
• Coordinate with talent representatives including agents, managers, and personal publicists to align on campaign goals and secure participation in press opportunities.
• Support execution of high-impact press events including premieres, screenings, press junkets, and experiential activations.
• Partner with Marketing, Creative, Awards, Social Media, Events, and Content teams to ensure integrated campaign approaches.
• Work with awards team to identify publicity opportunities that support awards positioning.
• Track expenses and ensure campaigns are executed within budget parameters.
• Stay informed on emerging platforms, content consumption behaviors, and evolving publicity tactics.
• Support Paramount+ presence at industry events and help cultivate relationships with media organizations.

Benefits

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees