Marketing Proposal Writer & Specialist

The Christman Company•Grand Rapids, MI

About The Position

The Marketing Proposal Writer & Specialist is an integral member of the regional team where they develop innovative and creative proposals, presentations, and other materials that support winning work. They also support the development of regional marketing plans, develop marketing collateral and participate in other activities to help raise the brand profile within our target markets.

Requirements

Bachelor’s degree in marketing, business, communications, or related field with a writing or marketing related focus.
Minimum 3 years of related experience, including marketing/communications, professional writing/editing and/or technical proposal development and processes.
Or equivalent combination of the above education, training, and experience.
Proficient in MS 365 and Adobe Creative Suite applications, particularly Word, PowerPoint, InDesign and Acrobat.
Excellent oral and written communication skills; must be proficient in grammar, spelling, punctuation, and have accurate proofreading skills.
Strong project management and organizational skills to meet tight deadlines, including attention to detail and ability to work with minimal supervision.
Strong interpersonal skills and effective relationship building capacity with internal team members at different levels in the organization as well as external partners.
Confident, consultative style in expressing opinions in a collaborative work environment.

Nice To Haves

1+ years of Architectural, Engineering, and Construction (AEC) experience.
Demonstrated success in developing compelling and winning RFP and RFQ responses and experience delivering professional grade proposals while adhering to strict deadlines.

Responsibilities

Develop high-quality pursuit deliverables including qualification statements, proposals and presentation materials by analyzing RFQs and RFPs to create proposal outlines, coordinating pursuit teams, as well as compiling, writing, editing and layout of the documents.
Develop marketing deliverables such as brochures, award submissions, social/digital posts, presentations and other collateral to generate visibility and awareness of the company in the marketplace.
Maintain records of regional projects and field staff, including coordinating final photography and collecting/cataloging project profile information, proof of outcomes and field team resumes.
Make recommendations on compelling pursuit "win" themes and marketing strategies based on knowledge and information about the region and/or prospective client.
Work to continuously improve the creativity and effectiveness of marketing services and deliverables as well as use corporate templates to ensure brand consistency.
Develop PowerPoint, leave-behind or other presentation materials for interviews.
Develop a strong working knowledge of the company's project portfolio and staff resources, as well as the "personality" of the region served, including interests and activities, so proposals and other materials effectively reflect that understanding.
Ensure corporate image graphic standards are continuously used and expressed in the development of new materials.
Collaborate with team members to ensure materials reflect current best practices for visual appeal, effectiveness, user friendliness and support of messaging.
Participate in corporate strategic planning, marketing department strategy, and marketing-team based initiatives as appropriate to support corporate objectives of growth, brand awareness and message consistency.
Support the business development and marketing outcomes of the company through a variety of other activities, as assigned.